Even if you don’t have a perfect idea, to begin with, you can likely adapt.”

–Victoria Ransom, co-founder of Wildfire Interactive. This quote necessarily highlights the fact that in order to encounter a consistent growth in the journey of start-up being adaptive is mandatory. Handling a start up by putting your best foot forward every single time and yet facing some considerable number of failures is not everyone’s cup of tea. Not everyone is oozed with enough passion that would make them keep going despite everything.

Hence, here are 6 such start-up growth tips only for those night owls who believe in making the difference, be it smaller or bigger.

1.Set goals straight – When I say set goals I mean set small goals, set big goals but most importantly set realistic goals. Owning a start-up is a responsibility and to grow you are required to prepare goals. Set deadlines for achievements say in a month your goal should be branding while in next month it should be data creation. Setting smaller goals before leaping for bigger ones ensures the correctness of your direction.

2. Watch the market – The rapid changes in the market should be keenly watched and studied. As an entrepreneur, you must not only take care of your organisation but also your competitors. Since the market is highly volatile, being on your toes is necessary. Before you even make a move watch what the market is up to!

3. Building a team –No start up can pave the path of glory without building a team. When the employees recognise their goals in the company’s growth they finally begin to diligently work towards it. In a famous quote this sums up as – “If you wish to go fast, go alone; if you wish to go far, go together”

4. Be adaptable – Being adaptable is one of the key points that each start-up would require to do. Without this streak of adaptability, it is tough for any start up to survive. A regular research process done in the market shall keep you updated with the trends that are necessary to follow.

5. No compromise on ethics – initially given the number of hurdles your start up faces it makes you vulnerable to undue and unethical practices to take it ahead. Do not fall into the trap. One of the deadliest things you can do to your start up is certainly compromising on your ethics and keeping the reputation on the stack.