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How Coaches and Consultants Can Build a Personal Brand That Sells Trust

Posted on by Bhavik Sarkhedi

Building a personal brand is crucial for coaches and consultants today. In my experience, trust is the currency of every successful coaching or consulting relationship. Your brand is more than a polished logo; it’s your authentic voice and story. When people see who you truly are and what you stand for, they feel confident choosing you.

 

In this guide, you’ll find actionable personal branding frameworks, personal branding tips, and strategies I’ve used to help coaches and consultants build credibility and grow their businesses. We’ll cover everything from authenticity and content strategy to LinkedIn brand building, storytelling, and even writing a book. Let’s dive in and start earning that trust!

Why Trust Matters in Personal Branding

Trust doesn’t come for free; you have to earn it. In coaching or consulting, clients seek help with big life or business goals. They need to know you’re reliable. As marketing guru Zig Ziglar said:

 

If people like you, they will listen to you; but if they trust you, they’ll do business with you.

 

That means likeability only goes so far; trust is what turns prospects into paying clients. People pay more attention and money when they feel a genuine connection. For example, research shows that strong personal alignment can boost sales: about 67% of consumers say they’ll spend more on companies whose leaders’ personal brand matches their values. Similarly, 87% of shoppers are willing to pay more for brands they trust. For coaches, the lesson is clear: building trust through your personal brand pays off.

 

So how do we build trust? It starts with authenticity and consistency. Clients sense authenticity when you share real stories, yours and others’. Consistency means showing up in the same way across all platforms so you feel familiar and reliable. Throughout this post, we’ll see how aligning your values, message, and visuals can make prospects feel like they already know you, which instantly builds trust.

Personal Branding Frameworks 

To build trust, you need a clear strategy. This is where Personal Branding Frameworks come in. They give structure to what might feel messy. One popular framework is the Four C’s of personal branding: Clarity, Consistency, Content, and Communication. Here’s how each works:

 

  • Clarity: Identify exactly who you help and what makes you unique. A vague niche (like “I coach anyone”) dilutes your brand. Instead, focus on a specific audience and a clear message. For example, define one core theme or tagline so that the ideal clients you want know exactly why they should pay attention to you.
  • Consistency: Ensure your messaging and visuals match across all channels (your website, social media, email, etc.). Consistency signals reliability: when your colors, tone, and promises are the same everywhere, people recognize you instantly. A familiar brand feels trustworthy. If someone sees wildly different voices on LinkedIn versus Instagram, they won’t trust that “the same person” runs both. Consistent branding means prospects aren’t confused; they just feel like they know you.
  • Content: Share valuable content (blogs, videos, social posts) that demonstrates your expertise. Content is how your brand speaks. Use it to answer your clients’ questions and solve their problems. Every helpful blog post or video is a chance to earn trust and also get found online. In fact, good content improves SEO, making it easier for prospects to discover you.
  • Communication: Engage authentically with your audience. Don’t just broadcast; have real conversations. Reply to comments, answer DMs, ask questions, and join discussions. When people see you genuinely interacting (and listening), it shows you care. Communication is about building relationships: clients trust coaches who listen and respond to them.

These Four C’s form a cycle. Clarity shapes your content, which you communicate consistently, building trust step by step. As Berkeley Exec Ed notes, a purpose-driven brand “goes beyond conventional positioning” and fosters trust by reflecting deeper motivations. By using frameworks like the Four C’s, you make sure your brand is structured and purposeful from the start. This is the First Step to Thought Leadership.

Authenticity and Consistency

One mistake coaches often make is “performing” instead of being genuine. People can sniff out inauthenticity immediately. Authenticity means showing up as yourself with your own voice, quirks, and story. Share your journey: talk about challenges you’ve overcome or mistakes you’ve learned from. As Simply. Coach emphasizes, “being authentic and genuine is key… Every conversation, interaction, and piece of content you share… should reflect your true self.” When you’re real and vulnerable, clients feel connected to the human behind the coaching.

 

Consistency goes hand in hand with authenticity. It’s not enough to be real once; you must be reliably you. Show up with your message regularly. If you promise weekly insights, stick to it. If you vanish for months, people will question your reliability. For example, posting great tips on LinkedIn for a week, then going silent, erodes trust. Instead, maintain a steady presence on chosen platforms so your audience never doubts you. “Trust is integral in coaching,” notes Simply. Coach, meaning clients need to see ongoing reliability to feel confident in you.

 

Another key is visual consistency. Use the same profile photo, color palette, and design style everywhere. This visual branding reinforces familiarity. Think of it like a signature: Neil Patel always uses green accents, Tony Robbins uses bold red, you can do something consistent too. When people land on your website or social page, even if they’ve never met you, they’ll think “Ah, this is the same person I’ve seen before” if your look-and-feel matches. That recognition builds instant trust.

 

Finally, let your values guide everything you do. When clients share your values, they feel comfortable with you. For example, if “growth” is one of your core values, make sure your content, coaching style, and even visuals reflect that. As one personal branding guide puts it, “by identifying and living by your values, you build trust and make aligned decisions.” If you openly stand for something (integrity, creativity, empathy, etc.), it acts like a magnet: people who care about those things will trust you more. This shows why purpose matters in personal branding.

 

In short: be real and be reliable. Your authenticity invites connections and your consistency fortifies them. That combination lays a strong trust foundation.

Content & Storytelling

Your personal brand comes alive through content and storytelling. Clients don’t just buy a service; they buy you. Every piece of content, from blog posts to Instagram stories, is a chance to reinforce your authenticity and share your expertise. As I coach clients, I emphasize Content & Storytelling as a key strategy.

 

Stories stick in people’s minds. When a coach shares a case study about a client’s transformation or recounts a personal hurdle they overcame, the audience learns and feels it too. For example, personal branding specialist Bhavik Sarkhedi notes that compelling storytelling helps “establish genuine connections between your clients and their audiences”. Use your content to show, not just tell. Tell the story of how you helped someone reach a goal, or share a breakthrough moment from your journey. This makes you relatable – clients think, “If this coach overcame that, maybe they can guide me too.”

 

Practical tip: Frame a typical success story as “Before-After-Bridge.” Describe where the client was (Before), where they are now (After), and how you (your coaching) were the Bridge. This narrative highlights your method and results without you having to explicitly sell them. Readers infer trust from seeing real-world outcomes.

 

Visual content is powerful, too. Short videos, Instagram reels, or live Q&A sessions put a face and voice to your brand. For instance, a quick clip of you explaining a simple tip gives prospects a taste of your style and professionalism. Consistent visual storytelling, branded quote images or a signature logo, reinforces who you are. Every creative piece you share is an opportunity to make people feel like they know you already.

 

As Bhavik Sarkhedi often demonstrates in his own brand, mixing educational content with personal anecdotes positions you as both expert and human. Whether it’s a blog “how-to” post, a podcast appearance, or even posting excerpts from a book you love, always aim to add value and be genuine. Over time, your content library becomes a trust-building asset. Prospects see consistent, helpful content and think, “This person obviously knows their stuff.” This is a core part of your Personal Brand Story.

LinkedIn Brand Building

For coaches and consultants, LinkedIn brand building is essential. Think of LinkedIn as the professional stage. About 89% of B2B professionals use LinkedIn for networking, and it’s often the first place potential clients will look you up. I tell every client: if you’re not active on LinkedIn, you’re missing out on a huge audience of decision-makers, executives, and entrepreneurs who need coaching and consulting services.

 

To build trust on LinkedIn, start by optimizing your profile. Your headline and summary should clearly state who you help and how you help them. Instead of a vague title like “Coach | Speaker,” try something specific, e.g. “Leadership Coach Helping Mid-Level Managers Become Effective Executive Leaders.” Use a friendly professional photo and a header image that reflects your brand (maybe a photo of you speaking or something related to your niche).

 

Next, share valuable content regularly on LinkedIn. Don’t just self-promote; share insights, tips, and lessons from your experience. For example, write a short post about “3 ways to improve team communication” or “What I learned from building my own coaching business.” Video posts or LinkedIn Articles can highlight your expertise, too. One client of mine saw dozens of profile visits after publishing an article on a common pain point in her industry. Each time you post, it puts your name (and face) in front of potential clients, reinforcing that you’re active and knowledgeable.

 

Also, engage with others. LinkedIn is a two-way street. Comment thoughtfully on posts in your niche, congratulate connections on their wins, and respond to comments on your own posts. Even a quick “Great insight, thanks for sharing” can start a conversation. When people see you interacting genuinely, it shows you’re approachable and attentive – both traits that foster trust.

 

Finally, use LinkedIn’s features like publishing. Long-form articles on LinkedIn (click “Write article” from your home page) act like evergreen content on your profile. A well-written LinkedIn article titled “How I helped a startup founder triple productivity” or “Why Emotional Intelligence is the key to leadership” can position you as a thought leader. When prospects Google your name and find in-depth articles, they instantly trust that you know your stuff.

 

Remember: LinkedIn is professional but still personal. Share your authentic voice. Even something as simple as a behind-the-scenes photo of your workspace or a personal victory (like finishing a certification) can humanize you. Over time, as you consistently show up with useful content and genuine engagement, people will start to feel like they already “know” you, and that’s how trust grows on LinkedIn.

Build Your Personal Brand Using a Book

A surefire way to accelerate trust is by writing a book. Yes,  a book. When you publish a book in your field, you instantly position yourself as an authority. I have written seven books myself, and each one dramatically increased my credibility and led new clients to me. Think about it: when you tell someone you are the author of a respected book, they assume you have deep expertise.

 

Your book doesn’t have to be a 300-page tome. It could be a concise eBook, guide, or workbook relevant to your niche. Focus on solving a specific problem. For example, if you’re a business coach, you might write “Five Steps to Scale Your Startup Without Burning Out.” If you’re a career consultant, maybe “The Promotion Plan: Get Promoted Within 12 Months.” Use your unique insights and stories in the chapters. Each case study or example you share becomes a trust-builder.

 

Once your book is ready, promote it like crazy: mention it on your LinkedIn, give it to email subscribers, and even offer a free chapter for download. When potential clients see “Author of [Your Book Title]” on your website or LinkedIn profile, they instantly give you more credibility. A book is tangible proof of your expertise. It’s also content you can use: quote from it in posts, discuss it in a webinar, or use excerpts in marketing.

 

As a bonus tip, you can also read books to transform your marketing and your coaching style. As Bhavik Sarkhedi and Sahil Gandhi mention in their eBook research, distilling knowledge from 50+ books can save you time and spark ideas. Make reading a habit: digest books on storytelling, psychology, marketing, and even memoirs of successful leaders. Share your key takeaways on social media or in newsletters; this shows clients you’re constantly learning and applying best practices, which builds trust in your up-to-date expertise.

Books to Transform Your Marketing 

Here are some recommended reads that have helped me (and many of my clients) sharpen their personal brand and marketing approach. Each of these can transform your marketing and the way you connect with clients:

  • “Building a StoryBrand” by Donald Miller: Teaches you how to clarify your message using a storytelling framework. It helps you position your client as the hero and you as the guide in every piece of marketing.
  • “Crushing It!” by Gary Vaynerchuk: A modern guide to personal branding on social media. Gary shares inspiring case studies of entrepreneurs who turned passion into powerful online brands.
  • “Stand Out” by Dorie Clark: Focuses on finding your niche and making a name for yourself. It’s packed with exercises for identifying your unique angle and leveraging it.
  • “Influence: The Psychology of Persuasion” by Robert Cialdini: Trust and persuasion are rooted in human psychology. Cialdini’s principles (social proof, authority, reciprocity, etc.) will change how you craft your brand story.
  • “Known” by Mark Schaefer: Explains how to become well-known for something. It’s about building a reputation and leveraging personal branding strategies in the digital age.
  • “Platform” by Michael Hyatt: A practical manual for growing your online platform. Great for understanding audience-building, blogging, and social media fundamentals.

As you read, apply what you learn. For example, try implementing one idea from each book into your marketing plan. Share quotes or insights from them in your content (credit the author, and your audience will see you as a knowledgeable resource). These books offer frameworks and inspiration so you keep selling trust effectively. You can learn about Personal Branding Frameworks from Bestselling Books and see how they offer bestselling frameworks for personal brands. This is a great way to understand Personal Branding Through Book Frameworks.

Personal Branding Tips

Here are some quick personal branding tips you can start using today to Build Your Personal Brand and trust:

  • Define your niche and UVP: Be super specific about who you serve and why. A well-defined niche (e.g. “I help female executives manage stress”) and unique value proposition (UVP) will make your message hit home. Avoid vague claims; a clear niche helps the right people self-select into your audience.
  • Tell your story: People connect with stories, not just credentials. Share why you became a coach or consultant. Maybe you overcame a career setback or built a client from scratch. Your journey (struggles and successes) makes you relatable. A compelling story builds an immediate rapport.
  • Maintain consistency: Use the same name, profile photo, and core message on every channel. Coordinate your color scheme and logo, too. Consistent branding makes you feel familiar, like a trusted friend. For example, if you use blue and a certain logo on your website, use the same on social media. Familiar visuals and voice build trust over time.
  • Collect testimonials and social proof: Let your satisfied clients do the talking. Share brief testimonials on your website and LinkedIn. “Working with [Your Name] transformed my business” goes a long way. Seeing others praise you provides powerful social proof; prospects think, “If they trust this coach, maybe I can too.”
  • Engage on social media: Don’t just post and ghost. Reply to comments, join relevant online groups, and connect with potential clients by sending personalized notes. Even a friendly response to a comment or LinkedIn message shows you care. This approachability makes people feel comfortable reaching out.
  • Provide value for free: Give away something useful, a short webinar, an e-guide, a podcast, or a downloadable checklist. When you help people before asking for anything, they start trusting your expertise. Think of it as building goodwill: by offering genuine value upfront, your audience is more comfortable eventually signing up for a paid service.
  • Collaborate and network: Partner with other experts. Co-host a webinar, guest on a podcast, or write a guest post. When you align with respected names (and promote each other), some of their audience will check you out. Endorsements by an association can boost your credibility.
  • Leverage SEO basics: Make sure your website and blog have the right keywords so that when clients search for services like yours, they find you. An SEO Consultant (even if it’s you doing basic SEO) can research keywords (e.g. “leadership coach Mumbai”) and optimize your site. Ranking high on Google naturally earns trust since clients often trust the top search results.
  • Monitor your brand: Regularly Google your name and review your social profiles. If you find outdated info or typos, fix them. Manage your online presence proactively. Remember: You’re the CEO of your brand, keep it polished.

I practice all these tactics myself. In fact, one client example: a career coach clarified her niche and consistently posted personal success tips on LinkedIn. Within months, her profile views and client inquiries doubled. These are simple steps, but done consistently, they pay off. This is proof that Personal Branding Drives Real Visibility. You can also consider hiring Personal Branding Specialists & Their Approaches for guidance.

Services I Offer

Building a personal brand can be complex, so it’s okay to ask for help. Here’s how I (Bhavik Sarkhedi) support coaches and consultants:

  • Personal Branding Consultant: I work with you 1-on-1 to define your unique brand identity, clarify your message, and create a consistent content strategy that resonates with the clients you want. Together, we craft your personal brand story and positioning. I help with Personal Branding Presentations.
  • LinkedIn Marketing: I help you optimize your LinkedIn profile, grow your network, and craft posts that showcase your expertise. This LinkedIn Marketing ensures you’re noticed by professionals who are seeking a coach or consultant just like you. I work as a LinkedIn Branding Consultant and provide Game-Changing LinkedIn Personal Branding Tips. I also function as a LinkedIn Personal Branding Specialist.
  • SEO Consultant: I implement SEO strategies (keyword research, on-page optimization, and Backlink Building) to increase your visibility on Google. A higher search ranking means more potential clients find and trust your site.
  • Content & Storytelling: I assist in creating engaging content from blog posts to videos to social media updates that tell your story and demonstrate your expertise. By weaving your experiences and insights into your content, you connect more deeply with your audience and build credibility.
  • Conversion Rate Optimization (CRO): It’s not enough to attract visitors; they must convert into leads. I review your website and marketing funnels to improve calls-to-action and user experience, turning visitors into booked consultations. Optimizing your site ensures the trust your brand builds actually converts to clients.

 

I also work with leaders who need advanced support, serving as an advisor to CEOs and CTOs, and consulting with Executive Branding Agencies and Branding Companies for Founders and Entrepreneurs.

 

These are just examples of how personal branding specialists can help. I’ve seen these services work for clients across industries. In fact, some of my work has been featured in major outlets like The New York Times, Forbes, and HuffPost, reflecting the level of authority I bring to the table. Through content & storytelling, SEO, and strategic branding, I help coaches turn trust into tangible results like the consultant who saw a 200% increase in inquiries after we refined her messaging and website.

Conclusion

Building a personal brand that sells trust is a journey, not an overnight flip-switch. It starts with being clear about who you are and who you serve, and then consistently showing up as the genuine expert you are. Use the frameworks above, create honest content, engage on LinkedIn, and don’t be afraid to share your story (even in a book). Over time, these efforts become a reputation engine: people come to know, like, and most importantly, trust you.

 

Remember: coaches and consultants guide clients through big changes. Your clients invest in you only if they feel safe and confident in your guidance. Follow the strategies here to align every piece of your brand, your values, visuals, and voice, so that trust is the natural byproduct. The more people see your authentic self consistently, the more they’ll be eager to work with you.

 

Are you ready to take your personal brand to the next level? Let’s partner to make your brand shine and turn trust into business results. If you want to upskill yourself in terms of personal branding, get yourself a copy of “Become Someone from No One or contact me today to start crafting a brand that truly reflects your expertise and values.

 

9 Inspiring Personal Branding Books for Women Entrepreneurs in 2025

Posted on by Bhavik Sarkhedi

Personal branding is crucial for women entrepreneurs who often juggle multiple roles and face unique challenges in the marketplace. In 2025, building a strong personal brand is more important than ever. 81% of consumers say they need to trust a brand before buying. These nine books, released or updated for 2025, come from personal branding specialists and marketing experts who provide actionable personal branding frameworks, tips, and strategies specifically for busy professionals. Each title is a book to transform your marketing, packed with personal branding tips tailored to modern needs. Whether you want to Build Your Personal Brand using a book as a roadmap or master LinkedIn brand building, these guides have you covered.

The Top Personal Branding Books for Women in 2025

1. Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue – Rory Vaden & AJ Vaden (2025)

This new book, co-authored by Rory Vaden (a New York Times bestselling author) and AJ Vaden (a branding consultant), promises to show how to convert a personal reputation into real revenue. The authors “open the expert playbook they’ve used to help thousands of America’s most trusted voices expand their reach and grow their revenues.” In Wealthy and Well-Known, readers learn a data-driven system to discover their unique calling and craft a clear brand message. 

For example, the book teaches how to “discover your calling and turn it into a clear and unique brand positioning” and how to “align your passion with a business model that can generate massive personal profits.” Throughout, the Vaden’s share practical marketing tips drawn from real clients, helping readers build a standout identity in crowded markets. For women entrepreneurs, this guide is inspiring because it links personal values to a profitable brand, all taught by seasoned personal branding specialists. This approach underscores how purpose matters in personal branding.

Link to buy: Wealthy and Well-Known | Book by Rory Vaden, AJ Vaden | Official Publisher Page | Simon & Schuster

2. From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose – Michelle L. Thames (2025)

Marketing strategist Michelle Thames targets this book specifically at multi-passionate women entrepreneurs. As the title suggests, Thames shares her own story of being fired and then building a global business. The book is “the ultimate roadmap for multi-passionate women entrepreneurs ready to get visible, monetize their expertise, and build a personal brand that truly pays.” It blends inspiration with no-fluff strategy, teaching readers how to show up confidently online, attract ideal clients, and create content that converts. Thames provides personal branding tips on owning your story; she guides readers step-by-step from vulnerability to visibility. For example, she emphasizes how to “show up confidently online” and craft content that reaches your audience. This book transforms how women think about branding by turning passion and purpose into a profitable, authentic Personal Brand Story.

Link to buy: From Fired to Featured: A Real- Life Guide t o Personal Branding with Purpose: Thames, Michelle L.: 9781967703166: Amazon.com: Books

3. Personal Branding for Introverts: A Practical Guide – Goldie Chan (2025)

Goldie Chan, founder of a branding agency and author of The Selfie Principle, addresses an important audience with this upcoming October 2025 release: introverts. Unlike most branding advice aimed at extroverts, Chan’s book “flips the script,” teaching quieter professionals to stand out on their own terms. 

In Personal Branding for Introverts, readers learn how to “build online and offline communities that support your vision” and “navigate networking without the small talk panic.” The book provides personal branding frameworks so introverts can leverage their strengths, for instance, collaborating effectively with extroverts and maintaining energy while engaging consistently. For women entrepreneurs who are naturally more introverted, this book offers customized branding frameworks and actionable guidance. As one testimonial notes, it’s “refreshingly candid” and “actionable” advice to help introverts feel comfortable standing out. In short, Chan turns the introvert’s “hiding” into a strategic brand-building advantage.

Link to buy: Personal Branding for Introverts by Goldie Chan & | Hachette Book Group

4. Become Someone From No One – Sahil Gandhi & Bhavik Sarkhedi (2025)

In their new co-authored ebook, branding experts Sahil Gandhi and Bhavik Sarkhedi (the founder of Ohh My Brand) present what many reviewers call a personal branding “bible” for 2025. This book is the distillation of their years of consulting, speeches, and personal experience. The authors promise a framework and “roadmap” for moving from invisibility to influence, a transformation they experienced firsthand. Released in 2025, Become Someone From No One is described as a “powerhouse of insights” that can “completely change the way people think, feel, and react towards personal branding.” 

The book covers everything from storytelling and clarity of purpose to strategic consistency. It shows entrepreneurs how to identify their core message and then execute it with discipline. Importantly, Bhavik and Sahil explicitly support readers with services to act on these ideas, including backlink building, SEO, and more. For a woman entrepreneur looking for a modern, holistic approach, this book combines high-level frameworks with real-world, hands-on tactics, offering bestselling frameworks for personal brands. This is one of the Books to Transform Your Marketing.

Link to buy: Become Someone From No One: Proven Strategies To Become A Personal Brand by Bhavik Sarkhedi, Sahil Gandhi – Books on Google Play

5. LinkedIn for Personal Branding: The Ultimate Guide – Sandra Long (2024)

LinkedIn has become a key platform for personal branding, and social media expert Sandra Long tackles it head-on in this title (published in late 2024). LinkedIn’s brand building is its focus: Long “uniquely addresses how to build one’s personal brand on the LinkedIn platform.” The book walks you through optimizing every part of your LinkedIn presence. For instance, it offers case studies and best practices to “optimize your LinkedIn profile, attract prospects, and become a thought leader.” Long’s guidance includes how to use LinkedIn’s latest features authentically (even with AI content trends) and how to network strategically on LinkedIn. Because LinkedIn is where many business relationships and opportunities now start, mastering it is vital. For women entrepreneurs, the book is inspiring as it takes the guesswork out of LinkedIn marketing, turning followers into clients. In summary, Sandra Long provides a step-by-step toolkit for LinkedIn marketing and thought leadership, offering Game-Changing LinkedIn Personal Branding Tips and a great First Step to Thought Leadership.

Link to buy: Ebook – Bhavik Sarkhedi

6. The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage – Amelia Sordell (2024)

Amelia Sordell’s guide (published late 2024) is a hands-on playbook for taking charge of your brand in today’s “attention economy.” Sordell, who runs a personal branding agency, shares the exact strategies she used to reach over 100 million people. This book compiles those strategies into practical personal branding frameworks and tactics. It emphasizes authenticity and storytelling: readers learn how to design their personal brand story and strategy, then “share it with the world” to build an audience or fan base. 

For example, Sordell describes methods to grow an “authentic reputation driven by real results,” so that by the end of the book, you will change your perspective for good.” Her advice is concrete: the Playbook is filled with personal branding tips, templates, and exercises. Women entrepreneurs benefit from its clarity. Whether you’re a CEO or a student, Sordell shows you how to translate your unique personality into a professional asset.

Link to buy: The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage: Sordell, Amelia: 9780857089830: Amazon.com: Books

7. 3X Personal Branding: The Modern Blueprint to Building a Magnetic Personal Brand in 2025 – Sarafina Nyawira (2024)

In 3X Personal Branding, Sarafina Nyawira (a Kenyan brand strategist) offers a modern blueprint for influence. This 2024 release presents a simple yet powerful formula: by strategically showcasing your eXperiences and eXpertise, you create a magnetic narrative. Nyawira uses stories from her own journey to demonstrate this “3X” formula. The book explains how to shape those experiences into a compelling brand identity, positioning yourself as an expert and authority. 

As one reviewer notes, 3X Personal Branding “brings to the table a collection of stories and insights that push you to reconsider traditional branding advice.” The takeaway is practical: it guides readers to identify their unique value and communicate it consistently. Female entrepreneurs will find it inspiring because it focuses on positive personal narratives and on how passion and authenticity can open doors. By applying her framework, any reader can amplify credibility and stand out, exactly the personal branding frameworks needed in a competitive 2025 market.

Link to find: The Modern Blueprint to Building a Magnetic Personal Brand in 2025 – Sarafina Nyawira

8. Branding a New You – Erica Mayfair (2024)

Erica Mayfair’s Branding a New You is an upbeat, creative guide for individuals who want to refresh their personal style and message. Though published in 2024, it remains highly relevant as a personal branding playbook. Mayfair challenges readers to embrace authenticity over fleeting trends, with plenty of practical advice. She covers everything from choosing a signature color palette and wardrobe to crafting clear talking points about one’s work. One key insight is that genuine self-presentation is more memorable than following “shallow trends.”

In her lively tone, Mayfair provides exercises (such as brand “makeovers” and visualization techniques) that help readers “boldly show the world the person you were always meant to become.” For women entrepreneurs looking to rebrand or launch their image, this book offers both inspiration and actionable steps. It teaches how to project confidence and consistency, making your brand reflect the real you. Personal Branding Drives Real Visibility.

Link to buy: Branding a New You: Steps to Take to Create or Change Your Personal Brand eBook : Mayfair, Erica : Amazon.in: Kindle Store

9. The Art of Personal Branding: The Ultimate Guide for Female Entrepreneurs – Dr RJ Johns (2024)

Dr. RJ Johns, a personal branding consultant, explicitly addresses women in this slim guide. Targeted at female business owners, The Art of Personal Branding covers all the essentials: from perfecting appearance and self-confidence to building trust online. It breaks personal brand building into bite-sized chunks. 

As one reviewer summarizes, Johns “presents a focused roadmap for women eager to strengthen their professional image and impact.” The book lays out branding fundamentals, such as honing one’s niche, mastering visuals (logo, colors, fashion), and leveraging customer service, as tools for influence. RJ Johns’ writing is concise but packed with tips. She emphasizes consistency: the same values and message should come through in every LinkedIn post, website page, or speaking engagement. Women entrepreneurs will appreciate the tailored angle and will learn how to translate their unique experience into a polished personal brand. Personal Branding Through Book Frameworks is an excellent way to start.

Link to buy: The Art of Personal Branding: The Ultimate Guide for Female Entrepreneurs: Johns, Dr. RJ: 9798334153011: Amazon.com: Books

Our Personal Branding Services

While reading these books will equip you with personal branding tips and Personal Branding Frameworks from Bestselling Books, implementing them often requires professional support. At Ohh My Brand, we offer a suite of services to bring these ideas to life. Our Backlink Building service ensures your website gains authority through high-quality inbound links. We provide Content & Storytelling expertise to craft compelling narratives and consistent messaging across your platforms. 

 

Our Conversion Rate Optimization team turns your website traffic into customers by refining calls-to-action and user experience. As a Personal Branding Consultant, Bhavik Sarkhedi personally guides entrepreneurs to clarify their brand purpose and positioning. We also specialize in LinkedIn Marketing, with a dedicated LinkedIn Personal Branding Specialist to build your professional network and influence on the platform. We are one of the top Branding Companies For Founders and Entrepreneurs, and offer full SEO Consultant support to boost your visibility in search. We also offer Executive Branding Agencies’ level services for the CEO and CTO market. Our services cover the technical and creative sides of branding, so you can focus on what you do best while your brand grows stronger. We can also help with Personal Branding Presentations.

Conclusion

Building a powerful personal brand is a journey of learning and action. The nine books above, all fresh for 2025, serve as expert-led guides on that journey. By following their advice, women entrepreneurs can develop authentic brand strategies, compelling content, and a clear online presence (especially on LinkedIn). 

 

Act now, or someone else will inevitably shape the story for you. If you want to upskill yourself in terms of personal branding, get yourself a copy of “Become Someone from No One” to amplify your personal brand. Contact Bhavik Sarkhedi today to start transforming your ideas into a memorable brand and lasting online authority.