How Much Can a Freelance Content Writer Earn? [Indian Survey]

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Freelancers Secret Income Guide

Writing may seem like an easy job for anyone who knows how to speak and write. But content writing is an entirely different ball game where one has to make sure that their content is curated for the audience and it must be targeted towards selling.

But it does need a lot of determination and patience to make it in this business. Many people daydream that one can make it big and be their boss, but it requires a lot of time and patience to reach that position. But you shouldn’t be discouraged with that as with just a little bit of experience and knowledge about the basic things; you can find people looking for your talent as many startups are always looking for writers that suit their needs.

During this pandemic period, a lot of people have lost their jobs or have had a pay cut. Freelancing has been advertised by a lot of people to be a quick way to make money. But it is the opposite of that. One has to be always hustling and, in contrast, working 24/7 to make it.

How much do freelance writers make on average?

It is challenging to understand how much a freelancer earns on average as it depends on the writer’s experience in writing. It also depends on the workload the writer is willing to accept. According to various studies, it has been stated that a freelance content writer usually makes somewhere between 16,000 rupees which would amount to almost two lacs per year. It was released in a study done by Indeed where freelance writers were asked about their income per month from content writing. In this particular study, some freelancers had stated that they earned per month on an average of 25,000 to 40,000 rupees. If a writer is altogether fresher or starting, then they can make somewhere between ₹10,000 to ₹12,000 , while on the other hand, experienced content writers can earn somewhere around 20,000 rupees.

In another study done by pay scale, the average payoff of pro freelance writers is approximately ₹494 per hour in India. An experienced writer can earn up to 594 rupees per hour. It also varies in which niche or content writer is working in. For example, any academic writer can own somewhere between ₹250 to ₹300, but medical academic writers can earn somewhere between rupees three ₹300-₹370 per hour.

On the other hand, someone who is a full-time content writer, depending on the niche and their expertise, can earn anything. It just depends on how much they want to work and whom they are working for.

What every Freelancer needs to know?

Many people who start writing ask how much they can earn from it , as everybody has bills to pay. But to understand on which scale your freelance writing may be, you need to know whether you have the necessary skills or time to do it. You need to ask yourself a few questions, and if you can answer them correctly, you will understand that in which category you fall and how much you may earn per month from this job.

The questions can be:

How much time are you willing to devote?

Most people desire to be their own boss and run their own business easily. They do not desire to be answerable to anyone and work on a desired time schedule. But a lot of times, these dreams do not turn into reality because the same people do not want to invest the time required to materialize it. Being a freelancer means that you need to market yourself and also continue up-skilling yourself.

Every day is a constant struggle to try and find work or clients and also ways to add to their skill list. These are just some of the factors that influence how much you earn since it depends on how much you want to achieve. Another thing to consider is that it needs a lot of self-discipline to carry on working hard every day. Many people start losing their motivation as they don’t have someone to report to, or they get engaged in other activities that they like doing. Lesser time put into the work means lesser pay.

That brings us to our next question.

How much do you want to earn?

If you are the wrong student and do content writing jobs on a part-time basis, you can easily earn between 10,000 to 12,000 rupees a month, which can surely suffice you. On the other hand, if you have a family and are working full-fledged for their survival, you need to work more and pay more attention to your entire working structure. That way, you can easily earn anywhere between 25,000 to 60,000 thousand rupees a month.

But a person must keep in mind that freelance writing doesn’t have a limit. Many people start with freelancing or full-time content writer intending to replace their daytime or full-time job, but it has the potential to become something more prominent as you get better and gain potential clients. Only the sky is the limit in freelancing or just writing in general.

How serious and big your aims are?

Content writing is such a job where the more prominent your clients, the better they will pay you. What that means is you need to constantly find clients who are established businesses or even startups who are willing to pay for talents. You can also start with the freelancing sites to build a portfolio. As your portfolio becomes more diverse and more enriched, you can begin cold emailing or cold contacting businesses and startups. This way, you can be sure that you can land at least a job for every 100 emails you send out. It might not sound like a lot, but it can surely replace a few of the small jobs that you were doing. For example, one contract with a business directly can earn you around 60,000 to 80,000 if it’s a full-year contract .Whereas firms that have bulk work like 2000-3000 words a day pay somewhere between 10 to 30 (ppw)paisa per word. So it is a straightforward calculation that if you’re doing two of these ten ppw jobs, you can replace them with one direct client you land.

The more you work, the more contacts you get, and the better you writer you become. The more you own a name for yourself the more companies will start approaching you directly. That is when you will realize that sky is the only limit to own in content writing.

Conclusion

If you have been thinking about venturing into content writing, whether freelance or part-time, and have been guessing whether you can earn enough or not, start small. Try out a few small writing gigs first; get a taste of writing. Once you start enjoying it, you will indulge yourself in it more naturally. So, stop worrying and just get on with it- who knows what the future may hold for you.

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