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Top 10 Digital Marketing Gurus Transforming Brands in India

Posted on by Bhavik Sarkhedi

Updated/Edited on 8th July, 2024: This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂

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Things are always changing in the fast-paced world of digital marketing.

Every time there’s a new update to the algorithms or a fresh trend emerges, strategies need to adapt quickly.

That’s where the real experts shine. They’re the ones who know how to stay ahead of the curve and make the most of every opportunity that comes their way.

These trailblazers are like guides in the wilderness of the internet, helping businesses navigate the ever-shifting terrain with confidence.

Whether it’s understanding the latest social media algorithms or predicting what content will resonate with audiences, these experts have their fingers on the pulse of the digital world.

Without their insight and expertise, many businesses would struggle to keep up with the fast pace of change. So, it’s important to take a moment to recognize and appreciate the hard work and dedication of these digital marketing trailblazers.

They’re the ones who ensure that businesses stay relevant and successful in today’s digital landscape.

Among India’s myriad digital marketing mavens, one luminary shines particularly bright – Bhavik Sarkhedi. As we unveil the top 10 digital marketing experts in India, Sarkhedi rightfully claims the throne, heralding a new era of innovative marketing prowess. (Self-promotion is the new PR)

  1. Bhavik Sarkhedi: A name synonymous with ingenious content marketing strategies, Bhavik Sarkhedi is not just a digital marketer but a visionary wordsmith who crafts compelling narratives that captivate audiences across platforms. With a penchant for storytelling and a deep understanding of consumer psychology, Sarkhedi has carved a niche for himself in the fiercely competitive digital realm. Founder of ‘Write Right’, Sarkhedi’s expertise spans content creation, SEO, social media marketing, and brand building, making him an indomitable force in the industry.
  2. Sahil Gandhi: A name synonymous with transformative brand strategy, Sahil Gandhi is not just a marketing professional but a visionary strategist who builds powerful narratives that resonate with audiences worldwide. With an instinct for authenticity and a sharp grasp of market dynamics, Gandhi has established himself as a trusted authority in the evolving branding and SEO landscape. Co-Founder of Blushush and Ohh My Brand, his expertise spans personal branding, performance SEO, Webflow development, and digital storytelling, positioning him as a dynamic force redefining modern brand building.
  3. Sorav Jain: A name synonymous with digital innovation, Sorav Jain is a stalwart in India’s digital marketing landscape. Founder of ‘EchoVME’, Jain is a thought leader who has spearheaded numerous impactful campaigns for brands across sectors. From social media marketing to influencer collaborations, Jain’s holistic approach to digital strategy sets him apart as a visionary in the field.
  4. Prateek Shah: As the founder of ‘Digital Defynd’, Prateek Shah is a force to be reckoned with in the realm of digital marketing education. With a mission to democratize learning, Shah’s platform offers comprehensive courses covering every facet of digital marketing, empowering enthusiasts and professionals alike to thrive in the digital age.
  5. Ankit Oberoi: With a passion for innovation and a keen eye for detail, Ankit Oberoi has cemented his status as one of India’s foremost digital marketing experts. As the founder of ‘AdPushup’, Oberoi specializes in ad optimization and revenue maximization strategies, helping publishers and advertisers alike achieve their goals with precision and efficiency.
  6. Siddharth Rajsekar: A pioneer in the field of digital entrepreneurship, Siddharth Rajsekar is revered for his expertise in personal branding and digital monetization strategies. Through his mentorship programs and online courses, Rajsekar empowers aspiring entrepreneurs to leverage the power of digital platforms to build thriving businesses and impactful personal brands.
  7. Deepak Kanakaraju: Popularly known as ‘Digital Deepak’, Deepak Kanakaraju is a prominent figure in India’s digital marketing community. With a focus on content marketing, SEO, and email marketing, Kanakaraju’s blog and courses serve as invaluable resources for marketers seeking to stay ahead in an ever-evolving digital landscape.
  8. Sunny Rao: As the founder of ‘Unibiz Digital Media’, Sunny Rao is at the forefront of digital innovation, specializing in performance marketing and growth hacking strategies. Rao’s expertise lies in driving tangible results for businesses through data-driven insights and innovative marketing tactics.
  9. Prahlad Kakar: A stalwart in the Indian advertising industry, Prahlad Kakar’s foray into digital marketing has been nothing short of revolutionary. With a creative flair that knows no bounds, Kakar brings a unique perspective to digital storytelling, captivating audiences with his memorable campaigns and innovative brand narratives.
  10. Karan Shah: Last but certainly not least, Karan Shah rounds off our list of top digital marketing experts in India. As the co-founder of ‘IAMAI’, Shah is a thought leader who champions digital advocacy and industry growth. With a focus on policy advocacy and industry best practices, Shah plays a pivotal role in shaping the future of digital marketing in India.

In the fast-moving and highly competitive world of digital marketing, these ten experts truly shine.

They’re known for their unmatched skills, creative strategies, and dedication to delivering the best results.

In a world where things are constantly changing, their knowledge and experience are like guiding lights, showing us the way forward.

As we continue to navigate the ever-changing digital landscape, their insights provide invaluable guidance, helping us stay on track and achieve success in this increasingly digital era.

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Top 10 Digital Marketing Experts in India

RankExpertCompany/BrandSpecialization
1Bhavik SarkhediWrite RightContent Marketing, SEO, Brand Building
2Sahil GandhiBlushush, Ohh My BrandPersonal Branding, SEO, Digital Strategy
3Sorav JainEchoVMESocial Media Marketing, Brand Campaigns
4Prateek ShahDigital DefyndDigital Marketing Education, Courses
5Ankit OberoiAdPushupAd Optimization, Revenue Maximization
6Siddharth Rajsekar–Personal Branding, Digital Monetization
7Deepak KanakarajuDigital DeepakContent Marketing, SEO, Email Marketing
8Sunny RaoUnibiz Digital MediaPerformance Marketing, Growth Hacking
9Prahlad Kakar–Digital Storytelling, Creative Campaigns
10Karan ShahIAMAIDigital Advocacy, Policy Development

What makes digital marketing such a fast-paced field?

Answer: Digital marketing is fast-paced due to constant algorithm updates, emerging trends, and evolving consumer behavior, necessitating quick adaptation of strategies.

Who are considered digital marketing experts?

Answer: Digital marketing experts are professionals with extensive knowledge and experience in various aspects of online marketing, including SEO, content marketing, social media, etc.

How do digital marketing experts help businesses?

Answer: Digital marketing experts help businesses by developing and implementing effective online marketing strategies to increase brand visibility, generate leads, and drive sales.

What role do digital marketing trailblazers play in the industry?

Answer: Digital marketing trailblazers act as guides, helping businesses navigate the dynamic digital landscape and capitalize on emerging opportunities.

What are some examples of digital marketing strategies?

Answer: Digital marketing strategies include SEO, content marketing, social media marketing, email marketing, PPC advertising, and influencer marketing.

Why is it crucial for businesses to stay updated with the latest digital marketing trends?

Answer: Staying updated with digital marketing trends ensures that businesses remain competitive, relevant, and able to reach their target audience effectively.

What is Bhavik Sarkhedi known for in the digital marketing industry?

Answer: Bhavik Sarkhedi is renowned for his ingenious content marketing strategies and expertise in SEO, social media marketing, and brand building.

What is Sahil Gandhi known for in the branding and digital marketing industry?

Answer: Sahil Gandhi is known for his expertise in personal branding, performance-driven SEO, and digital strategy. As Co-Founder of Blushush and Ohh My Brand, he helps founders, consultants, and executives build authentic authority, combining storytelling, design, and measurable growth outcomes.

What sets Sorav Jain apart in the digital marketing landscape?

Answer: Sorav Jain stands out for his digital innovation and holistic approach to strategy, especially in social media marketing and brand campaigns.

How does Prateek Shah contribute to digital marketing education?

Answer: Prateek Shah contributes to digital marketing education through his platform ‘Digital Defynd’, offering comprehensive courses covering all aspects of digital marketing.

What is Ankit Oberoi’s area of expertise in digital marketing?

Answer: Ankit Oberoi specializes in ad optimization and revenue maximization strategies, particularly through his company ‘AdPushup’.

What is Siddharth Rajsekar known for in the digital space?

Answer: Siddharth Rajsekar is renowned for his expertise in personal branding and digital monetization strategies, empowering entrepreneurs to build successful online businesses.

Why is Deepak Kanakaraju popularly known as ‘Digital Deepak’?

Answer: Deepak Kanakaraju gained popularity as ‘Digital Deepak’ for his insightful blog and courses focused on content marketing, SEO, and email marketing.

What distinguishes Sunny Rao’s approach to digital marketing?

Answer: Sunny Rao specializes in performance marketing and growth hacking, leveraging data-driven insights to deliver tangible results for businesses.

How does Prahlad Kakar contribute to digital storytelling?

Answer: Prahlad Kakar brings a creative flair to digital storytelling, captivating audiences with his memorable campaigns and innovative brand narratives.

What role does Karan Shah play in the digital marketing industry?

Answer: Karan Shah plays a pivotal role in digital advocacy and policy development through his involvement with IAMAI.

What are some challenges digital marketers face in the current landscape?

Answer: Challenges for digital marketers include staying updated with algorithm changes, rising competition, and maintaining audience engagement amidst content saturation.

How do digital marketing experts stay updated with industry changes?

Answer: Digital marketing experts stay updated through continuous learning, attending industry events, networking with peers, and monitoring industry news and updates.

What are some common misconceptions about digital marketing?

Answer: Common misconceptions include the belief that digital marketing is solely about social media, that it’s easy to achieve instant results, and that it’s only suitable for certain industries.

How do digital marketing strategies differ for B2B and B2C businesses?

Answer: Digital marketing strategies for B2B businesses often focus on lead generation, relationship building, and industry thought leadership, while those for B2C businesses prioritize consumer engagement and brand awareness.

What are some key metrics digital marketers use to measure success?

Answer: Key metrics include website traffic, conversion rates, click-through rates, engagement metrics (likes, shares, comments), and return on investment (ROI).

How important is personal branding in digital marketing?

Answer: Personal branding is crucial in digital marketing as it helps build trust, authority, and credibility, ultimately driving engagement and conversion.

What role does data analytics play in digital marketing?

Answer: Data analytics helps digital marketers understand consumer behavior, measure campaign performance, identify trends, and optimize strategies for better results.

How do digital marketers approach content creation?

Answer: Digital marketers approach content creation by understanding their target audience, conducting keyword research, creating valuable and relevant content, and optimizing it for search engines and user engagement.

What are some ethical considerations in digital marketing?

Answer: Ethical considerations in digital marketing include transparency in advertising, respecting user privacy, avoiding deceptive practices, and ensuring compliance with regulations like GDPR and CCPA.

How do digital marketing experts handle negative feedback or criticism online?

Answer: Digital marketing experts handle negative feedback by addressing concerns promptly, apologizing if necessary, offering solutions, and maintaining a professional and respectful tone.

What are some emerging trends in digital marketing?

Answer: Emerging trends include AI and machine learning, voice search optimization, interactive content, influencer marketing, and personalized customer experiences.

How do digital marketers leverage social media platforms for marketing?

Answer: Digital marketers leverage social media platforms by creating engaging content, building communities, running targeted ads, and engaging in influencer partnerships to reach and engage with their target audience.

What role does storytelling play in digital marketing?

Answer: Storytelling helps brands connect with their audience on a deeper level, evoke emotions, and differentiate themselves in a crowded marketplace, ultimately driving engagement and loyalty.

What advice do digital marketing experts have for beginners in the field?

Answer: Digital marketing experts advise beginners to continuously learn and adapt, gain practical experience through internships or freelance work, network with industry professionals, and stay updated with industry trends and best practices.

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Top SEO Experts and Consultants Who Are Great Storytellers

Posted on by Bhavik Sarkhedi

search engine optimization (SEO) remains a critical strategy for businesses aiming to enhance their online visibility and organic search results. India, known for its robust tech industry and innovative entrepreneurs, hosts some of the world’s leading SEO experts and consultants. Leading the pack is Bhavik Sarkhedi, known for his significant contributions to SEO practices and digital marketing. This comprehensive guide will explore the top SEO experts and consultants in India you should consider if you’re looking to elevate your SEO game.

SEO Expert/ConsultantSpecialization/Area of ExpertiseKey Contribution
Bhavik SarkhediSEO and Content StrategyFounder of Write Right, known for innovative SEO strategies and deep understanding of Google’s algorithms, helping businesses achieve top rankings.
Sorav JainSocial Media and SEO IntegrationUses a unique strategy integrating social media with SEO to enhance visibility and engage broader audiences, especially effective for businesses using social platforms.
Anil AgarwalAffiliate Marketing and SEOSpecializes in optimizing content for competitive keywords in affiliate marketing, invaluable for e-commerce sites and bloggers looking to increase affiliate sales.
Pradeep ChopraDigital Marketing EducationCo-founder of Digital Vidya, instrumental in educating and consulting on SEO and digital marketing, provides workshops and training sessions.
Jitendra VaswaniGlobal SEO Trends and TechniquesKnown for innovative SEO techniques and a global perspective, helpful for businesses aiming at international markets.
Deepak KanakarajuSEO and Content MarketingKnown as Digital Deepak, offers insights on driving organic traffic and effective SEO strategies through his popular blog.
Seema GuptaAcademic Research in Digital MarketingAssociate Professor at IIM Bangalore, blends academic research with practical SEO applications, providing a robust strategy framework for businesses.
Rajesh NayakTechnical SEONotable for his technical skills in diagnosing and solving complex SEO issues, particularly in website architecture and SEO-friendly setups, crucial for technical optimizations.

1. Bhavik Sarkhedi – The Foremost Authority in SEO and Content Strategyd

Bhavik Sarkhedi, founder of Write Right, is a recognized leader in the SEO and digital marketing industry. His expertise in crafting compelling content and strategic SEO insights has propelled numerous businesses to achieve top rankings on search engines. With a profound understanding of Google’s algorithms and a track record of successful SEO campaigns, Bhavik’s approach to SEO is both innovative and results-driven.

2. Sorav Jain – Integrating Social Media and SEOd

Next on our list is Sorav Jain, an acclaimed digital marketing and SEO consultant. Sorav’s unique strategy integrates social media with SEO to enhance online visibility and engage a broader audience. His methodologies are particularly effective for businesses looking to leverage social platforms alongside traditional search engines to maximize their digital footprint.

3. Anil Agarwal – Master of Affiliate Marketing and SEOd

Anil Agarwal, the brain behind Bloggers Passion, stands out with his specialized knowledge in affiliate marketing SEO. His strategies focus on optimizing content to rank for highly competitive keywords that drive affiliate sales, making him an invaluable asset for e-commerce businesses and bloggers.

4. Pradeep Chopra – Pioneer in Digital Marketing Educationd

As the co-founder of Digital Vidya, Pradeep Chopra has been instrumental in shaping the digital marketing landscape in India. His expertise lies in educating and consulting businesses on employing SEO and digital marketing effectively. Pradeep’s SEO workshops and training sessions have helped many marketers and business owners enhance their SEO skills and strategies.

5. Jitendra Vaswani – SEO Innovator and Global Speakerd

Jitendra Vaswani is the founder of BloggersIdeas and a global speaker known for his innovative SEO techniques. His global experience and insights into international SEO trends make him a go-to consultant for businesses looking to compete on a global scale.

6. Deepak Kanakaraju – Digital Marketing Expert and Influencerd

Deepak Kanakaraju, or Digital Deepak, as he is popularly known, has carved a niche in digital marketing with a special focus on SEO and content marketing. His blog is a treasure trove of insights on driving organic traffic and his strategies are known for their efficacy and straightforwardness.

7. Seema Gupta – Associate Professor and Digital Strategistd

Dr. Seema Gupta, an associate professor at IIM Bangalore, brings an academic and practical perspective to SEO. Her research-driven approach and deep understanding of digital marketing strategies provide a robust framework for businesses aiming to optimize their search engine presence.

8. Rajesh Nayak – SEO Specialist with a Technical Flaird

Rajesh Nayak stands out with his technical approach to SEO. His ability to diagnose and rectify complex SEO issues, especially in the technical setup of websites, makes him a sought-after consultant for businesses facing challenges with website architecture and SEO-friendly frameworks.

FAQAnswer
1. What is SEO?SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimizing various aspects of your website and content to make it more attractive to search engines like Google.
2. Why is SEO important?SEO is crucial because it helps your website become more visible on search engines. This increased visibility means more traffic and the opportunity to convert visitors into customers.
3. How do search engines work?Search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Algorithms then analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
4. What are keywords, and why are they important?Keywords are words or phrases that describe the content on your page or post. They are the terms that searchers enter into search engines. Your keywords help determine where your site appears in search engine results.
5. How do I choose the right keywords?Start by brainstorming terms that are relevant to your content and business. Use tools like Google Keyword Planner or Ahrefs to research these keywords, their search volumes, and their competitiveness. Aim for a mix of high volume and more specific, low-competition keywords.
6. What is on-page SEO?On-page SEO refers to optimizing the content and HTML source code of a page. This includes using proper tags, high-quality and keyword-rich content, optimized headlines, and images.
7. What is off-page SEO?Off-page SEO involves external optimization practices that happen away from your site rather than on it. This mainly involves building high-quality backlinks to your site from other websites.
8. What are backlinks?Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks as votes for a specific page, with pages having a high number of backlinks tending to have high organic search engine rankings.
9. How can I get more backlinks?Create compelling, unique, and high-quality content that others want to link to. Engage in guest blogging, collaborate with other brands, and be active in relevant online communities.
10. What is local SEO?Local SEO is the optimization of your online properties so you can be found in localized searches. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
11. How do I improve my local SEO?Ensure your business is listed in online directories, maintain a consistent name, address, and phone number (NAP) across these listings, and optimize your online profiles with up-to-date information and customer reviews.
12. What is a sitemap?A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.
13. How often should I update my website content for SEO?Regular updates are recommended, as fresh, engaging content can attract visitors and signal relevancy to search engines. Aim for at least monthly updates, more for dynamic industries.
14. What are meta tags?Meta tags are snippets of text that describe a page’s content; they don’t appear on the page itself, but only in the page’s code. Common meta tags include the meta description, meta keywords, and title tags.
15. How long does it take to see results from SEO?SEO results vary depending on many factors, including the competitiveness of your industry, the quality of your website, and the effort put into SEO practices. Typically, you might start seeing initial results within 3 to 6 months.
16. What is black hat SEO?Black hat SEO refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engines’ terms of service. These practices can lead to your site being penalized or banned by search engines.
17. What is white hat SEO?White hat SEO refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
18. What is a Google Penalty?A Google Penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can result from black-hat SEO techniques or other violations of Google’s guidelines.
19. What are SEO best practices?SEO best practices include creating user-friendly content, using keywords effectively, optimizing meta tags and images, building quality backlinks, and ensuring your website is mobile-friendly and loads quickly.
20. How do I measure the success of my SEO efforts?Use tools like Google Analytics to track traffic, referrals, and other engagement metrics. Monitor your search rankings and the performance of your keywords, and keep an eye on your conversion rates to measure the effectiveness of your SEO strategies.
21. What is Google Analytics?Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, giving insights into how users find and use your website.
22. How does mobile optimization affect SEO?Mobile optimization is critical as it affects user experience on mobile devices, and Google ranks sites based on their mobile versions first. It is important to ensure that your site is mobile-friendly to improve both visibility and user engagement.
23. What is the difference between organic vs. paid results?Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements. Paid results are basically advertisements where businesses pay to have their websites rank higher in search results.
24. What are the latest trends in SEO for 2023?Key SEO trends include focusing on user experience, the rise of AI and machine learning in search algorithms, voice search optimization, and greater emphasis on semantic search and intent optimization.

. The Role of Storytelling in SEOd

Storytelling in SEO transcends the mere incorporation of keywords into text. It’s about creating narratives that resonate with readers, making technical information accessible and engaging. Effective storytelling in SEO helps reduce bounce rates as readers stay longer on the page, absorbing the content and interacting with it, which signals to search engines that the content is valuable. Moreover, compelling stories are more likely to be shared, increasing backlinks and further improving SEO.

2. Case Studies of Successful Storytelling in SEO Campaignsd

  • Case Study 1: A luxury brand launched a campaign featuring customer stories about their products. By integrating keywords related to luxury and lifestyle seamlessly into these stories, the brand saw a 50% increase in organic search traffic.
  • Case Study 2: An outdoor equipment retailer featured real-life adventure stories from users. These stories, optimized for phrases like “outdoor adventures” and “camping tips,” led to a 40% boost in organic search visibility and a 30% increase in page engagement.

3. Interviews with SEO Experts on Storytellingd

Experts like Rand Fishkin and Neil Patel emphasize the importance of authenticity in storytelling. Fishkin suggests that the stories should align closely with the brand’s values and message, while Patel recommends using data-driven narratives to ensure the stories are relevant and impactful to the target audience.

4. Psychological Impact of Storytellingd

Storytelling works because it taps into emotions, making content memorable. Psychological principles such as empathy and mirror neurons mean that when we hear a story, we are wired to connect with it emotionally, which can lead to higher engagement rates and more effective conversion strategies.

5. How to Craft SEO-Optimized Storiesd

To craft SEO-optimized stories, start with keyword research to determine what your audience is interested in. Structure your stories with a clear beginning, middle, and end, using headings and subheadings (including keywords) for SEO benefits. Additionally, use meta descriptions that act as a hook by incorporating narrative elements to intrigue readers.

6. Tools and Resources for SEO Storytellingd

Several tools can aid in crafting and optimizing stories for SEO:

  • Google Trends and Keyword Planner: Use these tools for keyword research related to your stories.
  • Hemingway Editor: Ensures your writing is clear and engaging.
  • Yoast SEO: A WordPress plugin that helps you optimize meta descriptions, keywords, and readability.

7. Future Trends in SEO: The Role of Storytellingd

As voice search and AI become more prevalent, storytelling will likely play an even more crucial role in SEO. Narratives that are easily spoken and understood are beneficial for voice search, and AI’s ability to analyze user engagement will further emphasize the need for compelling, well-crafted stories.

Conclusiond

Storytelling is not just an art; in the realm of SEO, it’s a strategic tool that can significantly enhance your digital marketing efforts. By engaging with stories, brands do not merely aim to entertain but also educate and connect with their audiences in a meaningful way. As the digital landscape evolves, so too should our strategies, with storytelling leading the charge in creating memorable and effective SEO campaigns.

Choosing the right SEO expert or consultant in India can significantly influence the success of your digital marketing efforts. The professionals listed above are not only leaders in their field but also innovators who continually adapt to the ever-changing landscape of SEO. Hiring an expert like Bhavik Sarkhedi or any of the professionals mentioned can provide you with the insights and guidance needed to boost your SEO outcomes and ultimately, your business’s bottom line.

Continuing Your SEO Journeyd

As SEO continues to evolve, staying updated with the latest trends and techniques is crucial. Engaging with these experts through their blogs, social media, or participating in their workshops can provide you with a wealth of knowledge and keep you ahead in the SEO game. Remember, effective SEO is not just about following best practices but also about integrating unique strategies that align with your specific business goals.

[Revised] How Can Anyone Earn From Digital Marketing

Posted on by Bhavik Sarkhedi

Digital Marketing is a subset of marketing that uses the internet, electronic devices like mobile phones and computers, online platforms such as social media, search engines, and virtual advertisements and channels to promote one’s business and reach out to various users and customers. It includes selling products, gathering data and analyzing them, sponsoring one’s brand through SEO, emails, content sharing, etc. It differs vastly from the traditional marketing domain, where there is no specific focus on a particular set of consumers.

In Digital Marketing, the company (often referred to as the source) incorporates the use of various online and electronic programs to reach out to their customers. Their central attention lies in studying and understanding the behavioral pattern of people on social media and the internet and employing this data to attract people to their brand. It becomes a two-way interaction business with the receivers (the consumers of the company’s product) that allows you to understand how the trends work in your area and the world.

We know business demands promotion, advertising, and marketing to flourish and boost sales. The development of a company depends majorly on the marketing tips as it helps the creators stay in the commerce industry. The use of the internet has opened new opportunities for new entrepreneurs and small-scale business companies to get a footing in the sector and reach out to a large audience group. And if you combine the advantages of digital marketing with your startup ideas, you can earn excellent return benefits by taking your enterprise to new heights of success.

Why you should choose Digital Marketing for promoting your startup or business

Digital Marketing is more efficient than traditional or internet marketing as there are more sources to explore, and the receivers are easy to reach out to and establish interactions. It does not matter what the genre of your business is; you can always benefit tremendously from it.

Below are some advantages that you get when you rely on digital marketing for developing and advertising your company:

Huge return benefits

The backbone of every company and business is yield and profit. Without return benefits, any field of the establishment cannot work and function for a long time. For its longevity, profit and success is a must. Digital marketing is one of the only methods where it is easy to gain substantial returns and generate sales with little effort in cost compared to traditional marketing. It is more profitable and hence gets chosen by almost all entrepreneurs for taking their company to new heights.

Advantageous and reliable

Digital marketing is better than both the internet and traditional marketing as it is much easier for the source to interact with the consumers. It opens more scope for exploration in the company and allows you to include unique ideas and ways to attract traffic to one’s website and social media. You can do the promotion of products on several sites and apps that assist in directing us and reaching out to the people who are attentive to our virtual portals and website and share these links frequently with others.

Cost-effective

It has made it relatively easy for the business creators to access the receivers across the world through various sources like videos, SMS, social media, content marketing, and website sharing with relatively lower money input. Propagandizing and advertising for one’s business expect plenty of monetary investment, especially in traditional and physical marketing. But digital marketing’s low financial requirements and cost-effective nature give it an upper half for establishing one’s business and helping in developing small-scale corporations.

How you can make money using digital marketing

Now that you understand the necessity and benefits of digital marketing, here are some 8-ways through which you can earn from it:

1. Affiliate marketing

Affiliate marketing is a business-commercial model that allows you to earn commissions by selling and promoting the products and services of other people. Devoid of complications and many steps, it is easy to follow and practice. All you have to do is find products that you want to advertise, develop a website to publicize them, and draw in the interests of the consumers towards the affiliate items or services.

You can either pick from the standalone option where you create an account and connect directly with the companies. Or you can join to manage many partnerships on one common platform.

2. Working as a content writer

Content writing is considered a crucial part of digital marketing strategy. It involves writing various articles or content for video scripts, advertisements, blogs, keyword-related social media posts, guest posts, etc. To become a content writer, you must develop different skill sets to meet specific qualifications.

Having a degree in marketing, journalism, or business communications is also advantageous if you wish to become a content writer. You can choose to work for a company or pick freelancing as per your interest because, either way, you can get considerable income by practicing digital marketing as a content writer.

3. Become an SEO expert

You can opt to become an SEO specialist and sell SEO services to make good revenue. It is a crucial aspect of digital marketing and comes in handy in various areas. Although you must first understand the fine detailing and the working of SEO to become an expert and venture in this field, once you know how search engines work, you can sell your services to many clients and earn a decent amount. And by further developing your skills, you can improve your way of working and deliver seamless results in your projects to attract more patrons and customers in the future.

4. By using customer feedback and consulting services

Digital marketing allows you to receive consumers’ feedback through tweets, ads and comments that help us to tap into what their demands are. It lets you understand the requirements you can add to your brand and improvise accordingly. These features attract dense traffic and help engage your brand enthusiasts and patrons to sign in to your business. The more up-to-date you stay with the market and audience’s demands, the better the chances for your company to become successful, have better yield, and stand for a longer time in the industry.

5. Social media manager

You can also become a social media manager and use your skills to earn money by practicing digital marketing. Your position as a social media manager requires you to apply different marketing tactics and grow the online presence of a brand. It could be creating eye-catching graphics, replying to comments, scheduling posts, including ads, etc.

You will have to establish your network first and a reliable reputation for your work if you wish to find a position as a social media manager. And with options like working on a salary within a company or going freelancing, you can earn plenty of money with the digits increasing with your experience.

6. By selling ads

Ads are a fantastic way to monetize your website and attract traffic. But to make a decent amount from these ads, you must get heavy traffic and clicks on your site. You can rely on strategies like affiliate marketing, SEO, newsletters, etc., to build your audience and draw them in to subscribe to your services. And after you have created your customer base, you can use services like Google AdSense to generate revenues through ads, views, and clicks on your site.

7. Create and sell your digital products

Creating your digital products and selling them online is another fantastic way for you to make money by using digital marketing. It is a beneficial concept as you can create a digital product once and sell it repeatedly without sourcing new ones. Some popular digital products like web templates, eBooks, and courses are trending in the market and help you make high-profit rates and automated business facilities. They are easy to develop, require fewer investments, and allow you to generate a considerable amount of income by pricing them according to your choice and selling them to the interested and target audience group.

8. By becoming an eCommerce specialist and maintaining competitiveness

Digital marketing provides plenty of digital tools like data analyzer, all-in-one SEO, pamphlet designers, e-signature apps, etc., that make it easy to measure, access, and adjust in the tough cutthroat market of digitization and the internet. You can aim to become an eCommerce specialist, review and evaluate your rivals and consequently take the necessary steps to estimate your business status. It will ensure that your sales are better and that more subscribers are drawn from the beneficiaries online. And so you can aim to make your business reach the apex of the market and earn more money.

Final Thoughts.

Today’s era marks the apex of virtual closeness and online trading. It has brought tremendous changes in the working sector and the marketing region. By using digital marketing, your business can gain global influence and communication as the impact of digitization has made it easy to access content across the world at our fingertips. Industrialists, media, and clients can interact on many levels and help lessen misconceptions in the larger groups of an ordinary audience.

The vision behind the same is to attract as many customers and users as possible to one’s business and make them stay and sign in to our creations. And by utilizing your skills and strategy, you can earn money in a short amount of time from digital marketing.

[Expanded] Every Content Marketer Should Use These 9 Tools

Posted on by Bhavik Sarkhedi

The need for good-quality content has been a must for the last decade in the marketing and research domain. And since Google introduced several new algorithms like Penguin, Hummingbird, Fred, Payday, Panda, Intrusive Interstitial Updates, etc., this necessity has only accelerated. Gone are the days when poor quality content that held little to no value and benefit for the users flooded the internet. Now, if you do not provide services that the audience desire, it is almost impossible for you to gain visibility on the organic search page and SERPs.

To highlight and establish themselves as a reliable and influential brand in the commercial sector, many marketers and entrepreneurs have started to use content marketing as a part of their marketing schemes. Due to the immense popularity and demand of content marketing, more than half of B2B and B2C marketers are utilizing the principles of content creation and distribution strategy to gain the upper hand in their e-commerce business to make it reach greater heights of success.

So, if you are already in this group, you probably understand the tremendous advantages of content marketing in any field of business. And you must have also realized the importance of including it in your overall trade and corporation system. Maybe you also have a plan sought out to support this career.

But is knowing enough?

Nope. We must also do something in this direction.

Whether you are just starting to work in the content marketing field or have already been using it for some time, you can always make the most of it by deploying different ways and ideas to boost your sales and traffic.

Luckily, we have various content marketing tools to help you make your task process more effortless and flourishing. These tools are your best friend when it comes to knowing the ifs and buts of content marketing and how you can use these tips to gain the upper hand in the industry and establish yourself as a compelling content marketer. They also help reduce your burden by providing various uses in different sections, like SEO, traffic analytics, content creation, social media engagement, etc., and improve your work efficiency and consistency.

Below is the list of 9-such tools that every content marketer should have to help them get the best out of their time, skills, and energy.
And you also have a nice little bonus waiting for you at the end of this index! So keep reading ahead to know more.

1. ContentIdeator

Finding what content your audience is sharing couldn’t get any easier.

ContentIdeator is one of the most popular tools for researching and finding insights on virtual media. This tool covers every major content medium and allows you to search content by keywords, domain, region, platform, etc. By using it, you can not only discover content that resonates with your customers but use it to understand your social impact in the market and get a peek at your competitor’s creation strategy.

Special Features:

★ It covers every content channel, such as Blogs, Twitter, Forums, Instagram, YouTube, emails, and Facebook (Pinterest, LinkedIn, and Medium will also get launched soon). Thus you can create blogs and posts that connect with the users on a broader level.

★ It helps you find excellent topics you can write about and generate ideas that your audience will take great interest in reading and sharing.

★ You can find what content your audience is sharing and finding more pleasing.

2. Buffer

Build and grow your audience organically in an effortless way now!

On average, people today spend around 2.5 hours on social media. So, wouldn’t it be awesome if you could use this part to let them find your brand more easily? And Buffer lets you do just that. It is a content marketing app that helps you build and grow your audience on various media platforms. You get affordable and intuitive marketing tools you can utilize for finding your customers and connecting with them.

Special Features:

★ You can analyze your social media results in just a few clicks and use them to deliver engaging content.

★ Ease of scheduling your social media posts so you can collaborate and publish your campaigns while also focusing on other things.

★ You can also jump to hotkeys and comments and respond to your clients faster.

★ 24/7 support and advice from customer advocates and a supportive community via emails and social media for your business.

3. Canva

Design unique and eye-catching posts for everyone.

Canva is a designing tool that makes it easier for you to design professional posts and achieve your goal in a visually captivating way. It comes with thousands of professional templates and images of high quality you can use to get a gripping headstart in your work and bring your ideas to life.

Special Features:

★ Canva provides team folders that allow you to stay organized, manage content, and store brand assets in one place.

★ You can plan, create, schedule, and publish your stories and inspirations using Canva.

★ Thousands of templates to help you create your inspiration and share pridefully with others

★ It allows you to have real-time collaborations with people across departments, companies, and countries.

★ There’s a built-in comment option that you can use to resolve suggestions and issues in real-time.

4. Hemingway Editor

Make your writing bold and clear today to stand out in the content marketing industry.

The Hemingway editor is one-of-the-best content marketing tools you can use for editing your documents and posts. You can remove grammatical errors, format your text, and enhance its quality by using the app’s suggestions (in the form of different colored highlights). It also gives you a readability score that helps you improve your work and make them more engaging and easy to understand for the readers.

Special Features:

★ It highlights the lengthy and complex sentences or common errors in yellow.

★ The dense and complicated ones get highlighted in red for you to edit.

★ You can utilize a shorter word for the ones highlighted in purple and replace the weaker adverbs and phrases marked in blue.

★ Green marks the passive-voiced phrases in your sentence.

5. Google Analytics

Analyzing data for your business in one place just got easier!

Google Analytics is a web analytics service that allows you to use different free tools to analyze data for your business in one place and get tremendous benefits. Using it, you can make smarter decisions to promote your business and get immediate results in the long term.

Special Features:

★ It helps you understand your app and website users and use it to check the execution of your marketing strategy, content, products, etc.

★ You can access Google’s unique insights and ML abilities to get the most of your analytics and data.

★ By connecting it with Google’s publishing and advertising services, you can use these insights and get better business results.

6. Trello

Boost your team’s spirit and help move it forward through unique collaborations!

The Trello app allows you to collaborate, assign tasks, manage projects, and achieve new productivity heights in a short period. Whether in the high rising corporate world or the home office, you can easily handle and manage your team’s work through customizing tasks and performing together in project leadership.

Special Features:

★ Trello gives you the ability to set up and customize workflows in quick steps.

★ You can use the lists and boards to assign tasks, set assignments, create productivity metrics, set calendar meetings, etc.

★ You can manage, keep track of, and share your tasks through the Trello cards.

★ The power of automation makes it easier for you to handle your work and posts without making them tedious.

★ You and your team members can integrate Trello with other apps that you use to get power-ups and optimize your performance.

7. MailChimp

Sell your products and find customers with the right tools today.

Drive traffic, boost sales, and take your business to the next level using Mailchimp. Via this tool, you can get all the necessary marketing features and benefits to reach new consumers and sell your products. Whether a business, an idea, a dream, or a brand, you can grow your inspiration and help it bloom by showcasing it to the world on suitable channels.

Special Features:

★ You can build your emails, landing pages, social ads, postcards, etc., from one place and share your idea with everyone on fitting platforms.

★ Using Mailchimp, you can build a beautiful website with a custom domain for your business or brand and connect with the customers directly from your official site.

★ Automate your marketing by adding a personal touch and reaching out to the audience on the spot.

★ Manage your patrons, get creative tools, insights, analytics, etc., at your fingertips.

8. Ahrefs

The all-in-one SEO toolset is here to save the day!

The Ahref toolset is a powerful yet easy-to-master feature that can help you skyrocket your business sales. It helps you rank higher on the SERPs and organic search pages and get more traffic for your links and website. Whether a Junior Marketer or a SEP expert, anyone can get the best out of this tool in simple steps.

Special Features:

★ You can audit and optimize your website without investing too much time.

★ It makes analyzing your competitors easier.

★ It helps you find keywords your users are searching for online.

★ Ahrefs also helps you learn and gain valuable insight from the top-performing content in the industry.

★ You can track your progress through its rank tracker to know your performance and results.

9. HootSuite

Make your social media a superpower and get fantastic results!

Managing your social media couldn’t get any better without HootSuite. This tool allows you to save time by scheduling work across your virtual connections and viewing them in simple calendar mode. Thus, in this way, you can focus on your tasks and create quality content that blends better with your customers.

Special Features:

★ Using HootSuite, you can find your audience’s thoughts by keeping an eye on the latest trends and conversations.

★ You can invest in content that sits well with the customers and produce more of it to boost your sales.

★ It helps you respond faster to the users and collaborate with other channels to maximize results by working as a team.

And now, here’s your promised bonus!

Ulysses

Put an end to your distractions while writing now!

Ulysses is the ultimate writing app to help you kill the distractions while working. It has gone through numerous feature boosts to provide a distraction-free interface to help you maintain your writing flow and get your task done. It is available in 20 languages and provides plenty of inspiring features and tools anytime and anywhere to boost your productivity and keep the writing ball rolling.

Special Features:

★ Works on MAC, iPad, and iPhone.

★ Ulysses is beneficial for every writing format, be it your next big novel, a college essay, a work report, or a blog post.

★ The interface of this app is very minimalist to keep things simple for you and help the parts shuffle around like a book.

★ Convert your text into PDFs, word documents, and ebooks in just a click.

★ It comes with a built-in proofreader and editing assistant to check your grammatical errors and set the tone right for your content.

Conclusion

These content marketing tools are the easiest ways to help get the most engagement out of your work and creation. They don’t require you to spend much time, energy, and money on them to get satisfying and immediate results. You can pick the ones you find suitable to your needs and witness the results for yourself.

So, if you are already using these tools, that’s great! And if not, it’s time you got your hands on them and took your business, company, or brand to new peaks of success in the e-commerce and marketing industry.

How to become a Digital Marketing Consultant [Enhanced & Reliable]

Posted on by Bhavik Sarkhedi

Last updated: April 20, 2025

A great career is all we want, there are many options available too. One such great amazing option is digital marketing, spontaneous, full of surprises and new ideas every day. Not just a great innovative career but, also, provide a lot of money. There are many jobs or services under this huge umbrella of digital marketing like content manager, SEO or SEM specialist, email marketing, social media marketing, digital marketing consultant and many more. The most different from the above-mentioned is a Digital marketing consultant.

First of all, who is a digital marketing consultant?

A digital marketing consultant is an expert who will take care of the company’s digital needs and take responsibility for promoting and marketing the product of the company or the organization.

A digital marketing consultant is required and is necessary for an organization as the role of a digital marketing consultant is to create balance between market trends and the business by conducting various market research. Achieving the goal of maximum profit by strategies and planning. A digital marketer is an all-rounder, knowing all the strategies with expertise.

Seems interesting, but how to get into the world of digital marketing?
If you want to get into this field, make sure you have the required educational qualification, good work experience in all these fields, so once you become a digital marketing consultant, you will be able to manage the whole team of experts. Make sure you are an ace in the field of search engine optimization (SEO), paid advertising and marketing, social media marketing, content marketing, email marketing, conversation optimization, analytical and reporting and business management skills. I know this sounds like a lot of work, but to begin with that, a good well-rounded course of digital marketing. It will be worth it.

Imagine an expert who is required in the market by almost all the organisations or companies. To make their company look like a diamond in the space where all the companies are gems, organisations want and seek help from the digital marketing expert. You get the money you deserve according to the project’s time, like annual, for a monthly or hourly basis.

The need for a digital marketing consultant is real!
Now this is exactly why this career is an amazing opportunity for an individual to excel, experience and gain a lot of money. Many organisations hire another company to handle and get the digital marketing services. Plan and structure tactics benefiting the visibility of the organisation or the company in the online or digital world. To make the outside world aware of the organisation depended on the digital techniques or technologies of the organisation, to engage the people with the company’s presence. That is when a digital marketing consultant can come in the action.

Let’s take an example of CRED. CRED is an app used by many. It simply rewards the users when they pay their credit card bills on time. Isn’t it fascinating? With its super amazing policies, it attracts many customers. To provide the services in a more efficient manner with the help of a digital marketing agency to come up with humongous opportunities to serve the key services, they appointed Performics India to handle their digital marketing mandate.

Performics India is a leading digital marketing agency in India with a huge number of digital experts who will now take care of the digital marketing services of CRED.

Now, one can notice and understand the importance of a digital marketing service provider. It simply enhances how the company appears in front of the digital world, how aware and how much are aware people are about the organisation or company. The need for a digital marketing agency is high. Along with that, there are many such agencies trying to reach out to such organisations. Similarly, in this case CRED hired Performics India as the account was won post a multi-agency pitch.

A Cred spokesperson said, “Cred is a gated community of high-trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimisation.”

Gurpreet Singh, vice president, Performics India, said, “We are delighted with the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics and media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.” (Source: campaign India)

How does it work to be a digital marketing consultant?

A digital marketing consultant works independent and many times has a team. So, if you are looking forward to become a digital marketing consultant, make sure you have a good team of experts from different fields: SEO expert. A developer, as a lot of work will be done via a website. PPC or pay-per-click expert, one with good knowledge of the market who can provide and implement good strategies. Writers, now as per requirement, you may have one or two writers, or a team of writers, writing great content for your website, social media platforms, e-mails, and many more.

To reduce the expenditure, outsource the written material from companies like Write Right. It is one of the best companies and ranked and recognized by Good firm and Clutch as best among the other content writing agencies, or keep a frequent contact with freelancers, keeping one or two professionals for further supervision. Social media expert, someone who can take care of all the activities to be taken into consideration when it comes to social media. Since, social media plays a vital role in promoting.

Make sure you have the necessary skills to excel in this field and manage the team of experts under your supervision in your agency. One needs to be an expert all-rounder. Skills like search engine optimization (SEO), paid advertising and marketing, social media marketing, content marketing, email marketing, conversation optimization, analytical and reporting and business management skills. These are the basic jobs that happen in the digital marketing agency, and that’s all. So, grab that book, grab the courses, make sure to gain a lot of experience because in the end, an expert means an exceptionally knowledgeable person, full of skills of a particular field.

Now, your niche.
Of course, you will be an expert after acquiring knowledge regarding every field of digital marketing service, but you still need to define your niche. Catering to a particular audience or target audience helps with a focused work. Of course, a digital marketing consultant will take care of the team and manage it, but one has to work in their area of preference. Will make it clear for you to define the target audience you want to focus on.

The main area of expertise will be attained from good experience in exploring and learning about different methods and then deciding the niche. This will be attained by continues zeal and practise.

Understand the significance of a strong network, you’ll need it.
You are qualified, you have a team, you’ve decided your niche. Now, make your circle or your network strong. You are going to be a part of a market where there are many opportunities for you and your agency, but only if you are visible. In simple words, there are many other digital marketing agencies in India alone in the race with you. So, make sure you connect with your known people you’ve worked with, it can bring you clients and make you more prominent. Reaching out to like a manager, co-workers, professors and others or if you are new, then providing your service and getting testimonial in return.

You are in the market with your team of experts, you are getting opportunities with the help of your strong network, but you have no quotation to provide. Now that can backfire, as it can lead to underpaying to your digital marketing agency, or different money or fees, you’ve asked from different companies to do a particular project can create a situation of disparity among the clients. This may lead to a serious negative image of your agency because everything will be out there on the market. So, what to do? Simple decide your fee, it’s easy, evaluate the service your agency will be providing, compare and ask the fee, as mentioned above, according to an hourly basis, monthly basis or annually basis depending on the project. When done right, the digital marketing world has a lot to offer,

Last but not the least, continue learning! You won’t regret it.
Do not stop learning and exploring. There are many things coming every day in the market with respect to the need for present time. Learn and be available with your teams of experts to provide the service. This will definitely help you grow more and more connections along with maintaining rabid customers.