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Category: Content Writing

8 Content Marketing Skills You Need to Excel In 2024

Posted on by Bhavik Sarkhedi

If you are a content marketer then you will be well aware that how crucial the content is for online marketing. And in order to reserve your place as an effective content marketer, you need to learn and excel in various skills. It is a field where you will always keep on learning the new things and would need to change your marketing strategies accordingly.

In this write-up, we are going to mention the most important content marketing skills that you need to excel in. Mastering these skills is not a task of a day or a few but you should start working on them from today; only then you will be able to learn and master them.

1. Create clear, informative and engaging content

Writing is not all about putting the right words in order, but you need to do a deep analysis of what to write and how to write. Along with doing a thorough research on the topic and analyzing others’ ideas, you also need to incorporate your own ideas. Along with being clear in your words, you also need to be persuasive. Your writing should be snappy and clear in a way that it would make every reader feel welcome, regardless of his knowledge and skills.

2. Plan before you write

Writing content is not just writing it; you need to organize the whole write-up in a way that there should be a flow. An attractive intro (that will make the reader curious about reading the body), a proper explanation of the topic and an effective conclusion (that would make the readers feel they have not wasted their time by reading it) are the most important things you need to focus on. So, plan before you start writing.

3. Write on the topics you are interested in

Your interest can make or break your content. When you write on the topics you have an interest in, there is a unique kind of excitement and enthusiasm to write. It lets the readers feel closer and they start believing what you say because the voice has come from the heart. These things cannot be gained when you write on a topic you have no interest in. So, know the topics you love writing on, you won’t mind writing on and you don’t want to write on.

4. Review and edit your write-ups

Editing is not only about correcting grammar and typos, but you need to have a proper understanding of how readers consume content online. Actually, they love the content that can be read on the move and would take fewer efforts. So, review your content after writing and along with correcting the grammar mistakes, look for the ways by which you can make it better. Things you can do is adding bullet points, inserting images, breaking up the paragraphs and including headings. These things will make the content easily readable and inviting.

5. Do deep research about the topic

Research is the root of the content marketing. A well-researched write-up not only lets you make your content knowledgable but it also gives the readers a chance to trust you. However, it is not only the research on the particular topic (you are writing on) that matters, but you also need to do research that which topics you should write on i.e. what your readers would love to read.

6. Add effective visuals

Visuals can add a lot of value to your content provided that they are relevant and are of high-quality. Photographs and videos not only support your text but also let the readers have a clear understanding of the content. They make your write-up attractive and engaging. Also, these visuals let you explain your ideas in a few words. Therefore, you should add attractive visuals to your content to make it more attractive.

7. Take advantage of social media

Social media is an important part of the content marketing as it lets you increase the exposure of your content. If you want to increase the exposure of your content and gather more readers then you must consider sharing it on the different social media platforms. These platforms can bring a surprising hike in the count of your readers.

8. Connect with your audience

Connecting does not only mean that you should reply to your readers’ queries, like their posts and comment on them but you should also focus on creating such content that would let you connect with your audience. Learn what they want to read, what makes them tick and what works best for your readers. You will automatically get connected to your audience by doing so.

Content marketing is a growing field where you will always get to learn the new things. So, in order to stay with the trends and hone your skills as per the industry requirements, you need to get your hands on the above-given marketing strategies. In addition, you must remain updated with the latest trends and contemporize yourself accordingly.

This article is orignally published https://www.thinsquare.com/blog/8-content-marketing-skills-you-need-to-excel-in/here.

Why should content marketing and mobile app marketing go side by side? [Edited]

Posted on by Bhavik Sarkhedi

As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re not what come to mind immediately when I think about PR and content.

The conventional definition of Content marketing is simple. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.

On the other side, marketing an app is often treated like an after-thought, left to after the initial idea has evolved and is placed in the market. It is at this point that the full-scale marketing plan goes into force. Irrespective of the tall claims and robust effort put behind them, a vast majority of apps simply fail to make enough revenue survive like a business.

When building a mobile app marketing strategy you must be realistic and solidly established on the real constituents. Not all unique app despite rewarding user experience and robust marketing maneuvers just cannot become another Snapchat or WhatsApp or AngryBird.

The sole endeavor of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

You still have to accomplish hard goals with your content and PR efforts, and you have to earn sales to survive. I get it. But trust is the most important factor determining your long-term success in both content marketing and PR. Don’t let your pursuit of the sale break the trust you’ve built with your audience.

Now that we have talked about both enough, it can be easily judged that mobile app marketing and content marketing are related to each other. We know that it is all about content in the digital marketing and that is why content marketing has become so important.

Going side by side doesn’t mean that it should be compulsorily used simultaneously. It simply states that if one needs another, it should take the company. Mobile App Marketing is not normal marketing or promotion of a product but it includes ample of attributes like ASO, description, UI and UX, application name, screenshots, etc. Did you notice how many of the above elements need good content? 70 % of the overall promotion or marketing of any mobile app would suffice.

If you are a developer or a business owner, you must understand that only if you are good with words, then you would be better with marketing.

This article is originally published at The App Entrepreneur.

What Exactly is Digital Marketing? [New in 2024]

Posted on by Bhavik Sarkhedi

“Digital marketing is the advancement of items or brands by means of at least one types of electronic media and contrasts from customary promoting in that it includes the utilization of channels and techniques that empower an association to break down advertising efforts and comprehend what is working and what isn’t – ordinarily progressively.”

The way in which advanced promoting has created since the 2000s has changed the way brands and organizations use innovation and computerized advertising for their marketing.Digital showcasing efforts are turning out to be more predominant and also proficient, as computerized stages are progressively joined into showcasing plans and regular life, and as individuals utilize computerized gadgets as opposed to going to physical shops.

Actually, individuals invest twice as much energy online as they used to 12 years back. And keeping in mind that we say it a considerable measure, the way individuals shop and purchase truly has changed, which means disconnected promoting isn’t as successful as it used to be.

Channels

Affiliate Marketing – Affiliate marketing is a kind of execution based promoting in which a business rewards at least one member for every guest or client brought by the offshoot’s own showcasing endeavors. The business has four centre players: the trader, the system, the distributer and the client. The market has developed in multifaceted nature, bringing about the rise of an auxiliary level of players, including offshoot administration offices, super-members and concentrated outsider merchants.

Content Marketing – Content promoting is a vital advertising approach concentrated on making and circulating significant, pertinent, and steady substance to draw in and hold an unmistakably characterized gathering of people — and, eventually, to drive gainful client activity.

Search Engine Optimization – Search engine optimization is a system of procedures, strategies and strategies used to build the measure of guests to a site by getting a high-positioning situation in the indexed lists page of an internet searcher – including Google, Bing, Yahoo and other web indexes.

Search Engine Marketing – Search engine marketing (SEM) is a type of Internet advertising that includes the advancement of sites by expanding their perceivability in web search tool comes about pages basically through paid advertising.SEM may join search engine optimization (SEO), which alters or reworks site substance and website engineering to accomplish a higher positioning in web crawler comes about pages to upgrade pay per click postings.

Inbound Marketing – Inbound marketing is a system for attracting clients to items and administrations through content marketing, social media marketing and search engine optimization. Inbound promoting gives data, an enhanced client experience and assembles trust by offering potential clients data they esteem by means of organization supported bulletins, sites and sections via web-based networking media stages

Social Media Marketing – Social media marketing is the utilization of web-based social networking stages and sites to advance an item or service. Most of these web-based social networking stages have their own implicit information examination apparatuses, which empower organizations to track the advance, achievement, and engagement of advertisement crusades. Organizations address a range partners through web-based social networking promoting including present and potential clients, present and potential workers, columnists, bloggers, and the overall population.

Pay-Per-Click (PPC) – Pay-per-click (PPC), otherwise called cost per click (CPC), is a web promoting model used to direct movement to sites, in which a publicist pays a distributer when the advertisement is clicked.PPC “show” ads, otherwise called “flag” promotions, are appeared on sites with related substance that have consented to show advertisements and are commonly not pay-per-click advertising. Social systems, for example, Facebook and Twitter have likewise received pay-per-click as one of their publicizing models.

Email Marketing – Email marketing is sending a business message, commonly to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email promoting. It typically includes utilizing email to send notices, ask for business, or request deals or gifts, and is intended to manufacture steadfastness, trust, or brand mindfulness. Email advertising should be possible to either sold records or a present client database.

Online Public Relation – Online Public Relation is the act of securing earned online scope with computerized distributions, web journals, and other substance based sites. It’s much similar to customary Public Relation, yet in the online space.

Marketing Automation – Marketing automation alludes to programming stages and advancements intended for promoting offices and associations to all the more viably market on different channels on the web, (for example, email, online networking, sites), and so on and automate repetitive tasks.

Local Promoting – Local promoting is a sort of publicizing, generally on the web that matches the frame and capacity of the stage whereupon it shows up. By and large, it shows as either an article or video, delivered by a promoter with the particular plan to advance an item, while coordinating the shape and style which would some way or another be found in the work of the stage’s publication staff.

Game advertising – In-Game publicizing is characterized as “incorporation of items or brands inside an advanced game”.The amusement permits brands or items to place promotions inside their diversion, either in an unobtrusive way or as a notice pennant. There are many elements that exist in whether brands are effective in their publicizing of their image/item, these being: Type of amusement, specialized stage, 3-D and 4-D innovation, diversion sort, congruity of brand and diversion, noticeable quality of promoting inside the diversion. Singular variables comprise of states of mind towards position promotions, diversion contribution, item association, stream or excitement.

Is content writing a good career in India in 2024?

Posted on by Bhavik Sarkhedi

What is content writing?

Just like the name suggests, Content Writing refers to the art of writing a content for almost everything and anything under the sun. A content writer should ace in various formats of writing such as blog writing, copywriting, creative writing, newsletters, business content, advertisements etc.

You can pursue content writing via two forms based on your flexibility. In freelancing, you can work part-time or from home as per your requirement .Its way more independent than full time writing .

Whereas in full time writing, you have certain fixation of salary and prospectus. On the top of that you may have to devote your skill on a 9 to 5 basis. There is lesser strain on acquiring clients / brands.

Read More: Tips to Improve Content Writing Skills

The gambit of writing;-

The scope of content writing is morbidly immense. Content writers are in heavy demand today, mostly because of their necessity in myriad businesses. Entrepreneurs hire them for getting the best of their requisite content. The future of content writing in India seems promising and powerful. Enlightening and engaging content caters to a potential audience.T he role of a content writer comes into play in the following direction –

  • There are umpteen opportunities in e-commerce and digital marketing. Herein you will have to majorly promote the products and augment the sales, so your content should be veering into this way.
  • This scope can also be extended to sales letters, broadcasts and press releases. Advertising and Sales of products proclaim content writing in this domain. Companies look forth for news and advertisement writers who can write bits in broadcasting and journalism.
  • Over and above prestigious establishments hire content writers for editing and copywriting purposes. Proofreading is a vital tool for every article to be published. It not only improvises the existing content but also provides coherence and vigor to the subject.
  • In order to facilitate the online presence of the company on popular social networks like Facebook, Twitter, etc., content writers are hired to carve a niche. Social media has a strong impending influence of the people and a definite source of a word – of –mouth.

Does content writing generate viable income?

As a freelance writer, you can begin with anything between 50 paise to INR 3.5 per word. However it is subjective basing in your skill, experience and command over the language . Nonetheless, the salary of full-time blog writers varies from INR 15,000-20,000 per month as a startup to as much as INR 40000 -100000+ per month with experience.

Don’t Believe Me [Generally, people don’t]. Google

Best Content Writers of India [I found a sweet spot]

Top Content Writers of Ahmedabad

Freelance Content Writers in Ahmedabad

See my name everywhere? Thank you 🙂

Read More: Start Your Own Content Writing Company

Content Writers will always remain in demand due to the ever-increasing requirement of their profession. Therefore, if you have pertinent skills of communication & writing, then fret no more, grab yourself a pen and paper right away!

 

You may also like to read this Post:-

Why content Writing is important in today’s era?

How to become a content writer?

It’s All About Content Marketing [Expanded & Curated]

Posted on by Bhavik Sarkhedi

“Content marketing is a type of advertising concentrated on making, distributing and conveying content for a focused on gathering of people on the web.”

Formal Definition

Content marketing is the advertising and business handle for making and circulating important and significant substance to pull in, procure, and draw in a plainly characterized and comprehended target crowd – with the goal of driving gainful client activity.

Less Formal Definition

Content Marketing is owning, rather than leasing media. It’s an advertising procedure to draw in and hold clients by reliably making and curating content so as to change or improve a shopper conduct.
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Dissimilar to different types of web based promoting, content advertising depends on blocking a current client require, rather than making interest for another need. At the point when organizations seek after substance showcasing, the fundamental concentration ought to be the requirements of the client. Once a business has recognized the client’s need, data can be displayed in an assortment of configurations, including news, video, white papers, eBooks, infographics, email bulletins, contextual investigations, podcasts, how-to aides, question and answer articles, photographs, online journals and so on.

History

Customary publicizing has since quite a while ago utilized substance to disperse data about a brand and manufacture a brand’s notoriety.

• In 1895, John Deere propelled the magazine The Furrow, giving data to ranchers on the best way to end up distinctly more beneficial. The magazine, considered the main custom production, is still available for use, achieving 1.5 million per users in 40 nations in 12 distinct dialects.
• In 1904, Jell-O sales people went way to-entryway, circulating their cookbook for nothing. Touting the sweet as an adaptable nourishment, the organization saw its business ascend to over $1 million by 1906.
The expression “content showcasing” was utilized as right on time as 1996, when John F. Oppedahl drove a roundtable for writers at the American Society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of “chief of on the web and substance promoting” at Netscape.In 1999, creator Jeff Cannon wrote,”In content advertising, substance is made to furnish buyers with the data they look for.
• By 2014, Forbes Magazine’s site had expounded on the seven most prominent ways organizations utilize content marketing.In it, the feature writer calls attention to that by 2013, utilization of substance showcasing had hopped crosswise over partnerships from 60% a year or so some time recently, to 93% as a component of their general advertising system. Regardless of the way that 70% of associations are making more substance, just 21% of advertisers think they are fruitful at following ROI.

Content Marketing Channels
• SEO Techniques
• Social Media Distribution
• Email Marketing

The best way to learn how to be a great content marketer is by example.

• The first viral video ever – In 2005, when Google Video was still, well, Google Video and individuals used to download recordings to watch them disconnected, the principal viral video happened.
• Comic books and blogs – Stan Lee and his group made Marvel, as we probably am aware it, in the 1960s. They attempted to recount the best stories that they could. Their underlying funnies have reliably sold a large number of duplicates every month.
Wonder still rules the comic book space today, with not just an insane piece of the pie of around 30%, additionally high as can be request numbers for individual comic book issues
• Red Bull, which offers a high-vitality refreshment, has distributed YouTube recordings, facilitated encounters, and supported occasions around outrageous games and exercises like mountain biking, BMX, motocross, snowboarding, skateboarding, precipice plunging, free-form motocross, and Formula 1 hustling. Red Bull Media House is a unit of Red Bull that “produces full-length highlight movies for silver screen and downstream stations (DVD, VOD, and TV).”[17] The Red Bulletin is a universal month to month magazine Red Bull distributes with an attention on men’s games, culture, and way of life.