Top 13 Digital Marketing Experts in India in 2025

Updated/Edited on 8th July, 2024:  This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂

Last updated: April 20, 2025


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1. Bhavik Sarkhedi

Founder of Write Right, Dad of Ad, Estorytellers Bhavik Sarkhedi is a leading figure in the personal branding and digital marketing realm in India. As the founder of Write Right, India’s highest-rated content writing company, and other successful ventures like Dad of Ad and Estorytellers, Bhavik has carved out a niche in content marketing. With a background of over 2000 SEO articles, he has significantly influenced the digital marketing strategies of numerous businesses. His expertise extends to digital marketing, AI, and business automation, making him a versatile professional in the industry​ (Henry Harvin)​​ (Aryan Jalan)​.

2. Sorav Jain

Founder of echoVME Sorav Jain is a digital marketing consultant, trainer, and founder of echoVME, a prominent digital marketing agency based in Chennai. With over a decade of experience, Sorav has trained more than 100,000 professionals and students globally. His expertise in social media marketing and personal branding has made him a sought-after speaker and consultant in the digital marketing space​ (Henry Harvin)​​ (Aryan Jalan)​.

3. Deepak Kanakaraju

Founder of Digital Deepak and PixelTrack Deepak Kanakaraju, known as Digital Deepak, is a well-known digital marketing consultant, author, and TEDx speaker from Bangalore. His blog, DigitalDeepak.com, covers a wide range of internet marketing topics. He has worked with several startups, including Razorpay and Practo, and founded PixelTrack, a digital marketing company. His training programs and courses have helped numerous professionals advance their careers in digital marketing​ (Digital Vidya)​​ (Digital Scholar)​.

4. Pradeep Chopra

Co-founder of Digital Vidya Pradeep Chopra is the co-founder and CEO of Digital Vidya, one of the largest digital marketing and data analytics training companies in Asia. With over 20 years of experience in the digital marketing industry, Pradeep has trained thousands of professionals and has been a speaker at numerous international conferences. His contributions to digital marketing education are widely recognized​ (Henry Harvin)​​ (IIM SKILLS)​.

5. Harsh Agarwal

Founder of ShoutMeLoud Harsh Agarwal is the founder of ShoutMeLoud, a globally recognized blog that focuses on blogging, SEO, and affiliate marketing. He is also a co-founder of KISSmetrics. Harsh’s insights into digital marketing have helped many businesses and individuals enhance their online presence and achieve their marketing goals​ (Digital Vidya)​​ (Henry Harvin)​.

6. Amit Mishra

Founder of Tryootech and StartupCrow Amit Mishra has extensive experience in internet marketing and is known for his YouTube channel, Tryootech, where he shares valuable insights and interviews with other digital marketers. His expertise in SEO, PPC, and social media marketing has made him a respected figure in the digital marketing community​ (Aryan Jalan)​.

7. Jitendra Vaswani

Founder of BloggersIdeas Jitendra Vaswani is a digital marketing consultant and founder of BloggersIdeas, a popular blog that covers various aspects of digital marketing. He has trained over 10,000 professionals and worked with numerous brands to improve their online presence. Jitendra is also an international keynote speaker and author of “Inside A Hustler’s Brain”​ (Henry Harvin)​​ (Digital Scholar)​.

8. Pritam Nagrale

Founder of DMatic Digital Pritam Nagrale is a veteran in the digital marketing industry, having started his journey in 2004. He runs DMatic Digital and a popular YouTube channel focused on digital marketing. His dedication to educating young aspirants has earned him a large following and significant influence in the industry​ (Aryan Jalan)​.

9. Pranav Jha

Founder of AP Web World Pranav Jha is a well-known digital marketing consultant with expertise in SEO, PPC, and social media marketing. He founded AP Web World and has worked with various brands to develop effective marketing strategies. His workshops and training sessions have helped many businesses achieve their marketing goals​ (Digital Scholar)​.

10. DP Vishwakarma

Founder of KeywordsFly Technology DP Vishwakarma is known for his data-driven approach to digital marketing. He founded KeywordsFly Technology and has worked with numerous clients, including startups and large companies. His expertise in growth hacking and digital marketing has made him a sought-after speaker and consultant​ (Digital Scholar)​.

11. Himanshu Arora

Co-founder of SocialPanga Himanshu Arora is the co-founder of SocialPanga, a digital marketing agency. With over 16 years of experience, he has worked with top companies like LinkedIn, Google, and Canon. Himanshu is also known for his extensive training programs and workshops, which have benefited many professionals and brands​ (Henry Harvin)​​ (TeleCRM)​.

12. Anoop Mishra

Founder of Publicity Mantra Anoop Mishra is the founder of Publicity Mantra, a leading PR agency in India. He has a diverse background with multiple degrees and extensive experience in digital marketing and PR. Anoop has helped over 1000 businesses with their digital marketing strategies and is known for his expertise in reputation management​ (Henry Harvin)​​ (TeleCRM)​.

13. Sourabh Bhatnagar

Entrepreneur and Business Mentor Sourabh Bhatnagar, along with his brother Rahul, has launched various successful SaaS products. He is known for his inspirational journey and contributions to digital marketing, particularly in the international market. His mentorship and business strategies have helped many entrepreneurs succeed​ (Aryan Jalan)​.

NameTitle & CompaniesYears of ExperienceExpertiseNotable AchievementsSocial Media & Websites
Bhavik SarkhediFounder of Write Right, Dad of Ad, Estorytellers10+Content Marketing, SEO, Digital Marketing, AIFounded multiple successful companies; Author of several books and 2000+ SEO articles; Featured in NY Times, ForbesLinkedIn, Website
Sorav JainFounder of echoVME15+Social Media Marketing, Personal Branding, Digital Marketing TrainingTrained 100,000+ professionals globally; Influential speaker and consultantLinkedIn, Website
Deepak KanakarajuFounder of Digital Deepak, PixelTrack10+SEO, Content Marketing, Digital Marketing ConsultationTEDx Speaker; Worked with startups like Razorpay, Practo; Runs popular blog DigitalDeepak.comLinkedIn, Website
Pradeep ChopraCo-founder of Digital Vidya20+Digital Marketing Training, Data AnalyticsTrained thousands of professionals; Speaker at international conferencesLinkedIn, Website
Harsh AgarwalFounder of ShoutMeLoud15+Blogging, SEO, Affiliate MarketingFounded ShoutMeLoud, a globally recognized blog; Co-founded KISSmetricsLinkedIn, Website
Amit MishraFounder of Tryootech, StartupCrow8+SEO, PPC, Social Media MarketingRuns successful YouTube channel Tryootech; Conducts insightful interviews and tutorialsLinkedIn, YouTube
Jitendra VaswaniFounder of BloggersIdeas10+SEO, Affiliate Marketing, Digital Marketing TrainingFounder of BloggersIdeas; Author of “Inside A Hustler’s Brain”; Trained over 10,000 professionalsLinkedIn, Website
Pritam NagraleFounder of DMatic Digital20+SEO, Digital Marketing Training, YouTube MarketingRuns a successful YouTube channel with 2+ million views; Focuses on educating young aspirantsLinkedIn, YouTube
Pranav JhaFounder of AP Web World5+SEO, PPC, Social Media MarketingFounder of AP Web World; Marketing Director of Writrox SolutionsLinkedIn, Instagram
DP VishwakarmaFounder of KeywordsFly Technology10+Growth Hacking, Digital Marketing Training, Email MarketingCo-authored “The Growth Hacking Book”; Known for data-driven approachLinkedIn, Instagram
Himanshu AroraCo-founder of SocialPanga16+Search Engine Marketing, Social Media MarketingConducted training for major corporations; Google Product and Sales TrainerLinkedIn, Website
Anoop MishraFounder of Publicity Mantra15+PR, Digital Marketing, Online Reputation ManagementAssisted over 1000 businesses; Developed online political PR platform Pratyashi.comLinkedIn, Website
Sourabh BhatnagarEntrepreneur, Business Mentor10+SaaS Products, Digital MarketingLaunched various successful SaaS products; Known for inspirational business journeyLinkedIn, Website

Frequently Asked Questions

Bhavik Sarkhedi

Q: Who is Bhavik Sarkhedi and what are his contributions to digital marketing in India? A: Bhavik Sarkhedi is the founder of Write Right, India’s highest-rated content writing company. He also established Dad of Ad and Estorytellers, which are known for their innovative content marketing strategies. With over 10 years of experience, Bhavik has authored numerous SEO articles and books, influencing the digital marketing strategies of many businesses. His expertise in digital marketing, AI, and business automation has made him a prominent figure in the industry. Featured in top publications like NY Times and Forbes, Bhavik continues to be a leading voice in content marketing.

Sorav Jain

Q: What makes Sorav Jain a notable digital marketing expert in India? A: Sorav Jain is a digital marketing consultant and trainer, best known for founding echoVME, a top digital marketing agency in Chennai. With over 15 years of experience, he has trained more than 100,000 professionals globally. Sorav’s expertise lies in social media marketing and personal branding, making him a sought-after speaker and consultant. His influence extends through his extensive training programs and workshops, where he shares valuable insights on effective digital marketing strategies. Sorav is also a prolific writer, contributing to numerous publications and blogs.

Deepak Kanakaraju

Q: Why is Deepak Kanakaraju referred to as Digital Deepak? A: Deepak Kanakaraju, popularly known as Digital Deepak, is a well-known digital marketing consultant, author, and TEDx speaker. He founded DigitalDeepak.com, a popular blog that covers internet marketing and content marketing topics. With over 10 years of experience, Deepak has worked with several startups including Razorpay and Practo. He also founded PixelTrack, a digital marketing company, and Learn Today, an ed-tech platform. Deepak’s contributions to digital marketing education through his courses and training programs have helped many professionals enhance their skills.

Pradeep Chopra

Q: What are Pradeep Chopra’s major achievements in digital marketing? A: Pradeep Chopra is the co-founder and CEO of Digital Vidya, a leading digital marketing and data analytics training company. With over 20 years of experience in the digital marketing industry, Pradeep has trained thousands of professionals worldwide. He is considered one of the pioneers of digital marketing education in India and has been a speaker at numerous international conferences. His efforts have significantly contributed to the growth of digital marketing talent in India, making him a respected figure in the industry.

Harsh Agarwal

Q: How has Harsh Agarwal influenced digital marketing through ShoutMeLoud? A: Harsh Agarwal is the founder of ShoutMeLoud, a globally recognized blog that focuses on blogging, SEO, and affiliate marketing. He is also a co-founder of KISSmetrics. With over 15 years of experience, Harsh has helped many businesses and individuals enhance their online presence through his insightful articles and tutorials. ShoutMeLoud is known for its comprehensive guides and resources, making it a valuable resource for anyone looking to improve their digital marketing skills. Harsh’s contributions have earned him a reputation as a leading expert in the field.

Amit Mishra

Q: What is Amit Mishra known for in the digital marketing community? A: Amit Mishra is the founder of Tryootech and StartupCrow, and he is known for his extensive experience in internet marketing. He runs a successful YouTube channel, Tryootech, where he shares valuable insights and interviews with other digital marketers. Amit specializes in SEO, PPC, and social media marketing, providing practical advice and strategies through his videos and articles. His work has helped many businesses improve their digital marketing efforts, making him a respected figure in the industry.

Jitendra Vaswani

Q: How has Jitendra Vaswani contributed to digital marketing education? A: Jitendra Vaswani is a digital marketing consultant and founder of BloggersIdeas, a popular blog that covers various aspects of digital marketing. He has trained over 10,000 professionals and worked with numerous brands to improve their online presence. Jitendra is also an international keynote speaker and author of “Inside A Hustler’s Brain”. His contributions to digital marketing education through his blog and training programs have helped many aspiring marketers achieve success in the industry.

Pritam Nagrale

Q: What sets Pritam Nagrale apart in the digital marketing field? A: Pritam Nagrale is the founder of DMatic Digital and has been in the digital marketing industry since 2004. He runs a popular YouTube channel focused on digital marketing, which has garnered over 2 million views. Pritam’s dedication to educating young aspirants and his expertise in SEO and YouTube marketing have made him a prominent figure in the industry. His efforts to simplify digital marketing concepts and provide practical insights have helped many individuals and businesses succeed online.

Pranav Jha

Q: What is Pranav Jha’s role in digital marketing in India? A: Pranav Jha is the founder of AP Web World and a well-known digital marketing consultant with expertise in SEO, PPC, and social media marketing. He has worked with various brands to develop effective marketing strategies and improve their digital presence. Pranav is also the marketing director of Writrox Solutions and has conducted numerous workshops and training sessions to help businesses achieve their marketing goals. His practical approach to digital marketing has earned him recognition as a leading expert in the field.

DP Vishwakarma

Q: How has DP Vishwakarma influenced the digital marketing industry? A: DP Vishwakarma is the founder of KeywordsFly Technology and is known for his data-driven approach to digital marketing. He has worked with numerous clients, including startups and large companies, to enhance their online presence. DP is also a co-author of “The Growth Hacking Book” and a sought-after speaker at digital marketing conferences. His expertise in growth hacking and digital marketing training has made him a respected figure in the industry.

Himanshu Arora

Q: What makes Himanshu Arora a notable digital marketing expert? A: Himanshu Arora is the co-founder of SocialPanga, a digital marketing agency, and has over 16 years of experience in the industry. He has worked with top companies like LinkedIn, Google, and Canon, and conducted training programs for major corporations. Himanshu is also a Google Product and Sales Trainer, providing valuable insights into search engine marketing and social media marketing. His contributions to digital marketing education and training have helped many professionals enhance their skills.

Anoop Mishra

Q: What are Anoop Mishra’s key contributions to digital marketing? A: Anoop Mishra is the founder of Publicity Mantra, a leading PR agency in India. With over 15 years of experience, he has assisted more than 1000 businesses with their digital marketing strategies. Anoop is known for his expertise in PR, online reputation management, and digital marketing. He developed Pratyashi.com, an online political PR platform, and has been recognized for his innovative approach to digital marketing. His efforts have made him a well-respected figure in the industry.

Sourabh Bhatnagar

Q: How has Sourabh Bhatnagar made an impact in digital marketing? A: Sourabh Bhatnagar, along with his brother Rahul, has launched various successful SaaS products and is known for his inspirational business journey. He has made significant contributions to digital marketing, particularly in the international market. Sourabh’s mentorship and innovative business strategies have helped many entrepreneurs succeed. His ability to launch and scale SaaS products has earned him recognition as a leading expert in the field.

Honest Review Comparision: Write Right, Just Words, Godot Media, Pepper Content

Introduction

“Content is King.”

Bill Gates.

 

This quote is by one of the most successful businessmen in the world, and it focuses on the importance of content and content marketing. Content marketing plays an important role if you want your business to flourish and reach heights.

Before comparing the different content marketing agencies, the very first thing that we need to know about is the meaning of content marketing. Content marketing, the meaning is expressed in the name itself, it simply means the marketing of content. It is a marketing strategy in which different businesses attract their customers by posting or publishing some entertaining and useful material in the form of blog posts, images, social media pages and infographics. The content is more often distributed either through social media marketing services or email marketing services. As after reading and engaging with the content, the customers are more likely to visit the website of the business and can order something or become a client possibly. The main idea behind content marketing is to increase the service of different businesses by writing attractive content for them.

The services of content writing and content marketing can be utilized by different businesses across a wide range of industries that are aimed to expand the user base. Businesses can choose to optimize their content with the help of search engine optimization (SEO). It helps to improve the ranking of a particular website on various search engines. Some of the companies also manage their own content marketing with content marketing software.

Different Content Marketing Companies in the Market and Their Honest Review

As we all know that more than 90% of the business is operating online after the pandemic of coronavirus and therefore, each and every business wants to prevail in the online market too. In order to increase the reach of their business, different companies want some specific content that can be used to market themselves. And for that, different content marketing companies are present in the market which assure the clients increase their reach globally. In order to find the best content marketing agency for your business, here is an honest review comparison of some of the best content marketing companies in the whole world: –

1. Write Right: – The first and topmost content marketing agency in the whole world is Write Right. The agency has been ranked as the best content writing agency globally. It offers a wide range of content writing and marketing services starting from Ghostwriting, creative writing, social media writing, blog writing, SOP writing, website writing to resume writing, email writing and a lot more. This company is globally recognised as one of the best and top content writing companies by Clutch. co, Good firms, Software Suggest.com and Sortlist. It is among the top 3 Content Writing Services Companies in India. The three things that make Write Right different and unique from the other content marketing agencies are:

  • Quality: – Different companies offer content writing services globally and what differs them from one another is the quality of the content that is being offered by them. Write Right focuses to provide quality content within the given time limit in order to meet the needs of the customers.
  • Deadline: – It is really unprofessional when a company does not complete the assigned project within the given timeline and it is disturbing too. But Write Right being one the best agencies stick to timeline strictly.
  • Necessity: – The most important thing is that they understand the needs of the clients and work accordingly. This is the best feature of this company.

2. Just Words: – Just Words is another content marketing company with 11 years of expertise. It tries to combine the content digitally in order to make the brand stand out and also tries to redefine the reach. It makes sure that the content reaches the audience. The Just Words review does not mention their working within the timeline. The single focus of Just Words is to maximize search ROI. It has creative thinking, smart marketing and analytics. It focuses that the content reaches the maximum audience.

3. Godot Media: – Godot Media is also a content marketing company whose main focus is to create content that engages the audience. The Godotmedia review is really simple and straightforward. It also offers free trials and does unlimited revisions. Godot Media offers various services such as article writing, copywriting, blog writing, social media content, SEO writing, product descriptions and a lot more. The price is 1.3$ – 3$ per word which is a bit expensive as compared to the rate of other content marketing companies. The content is designed according to the needs of the customers and also offers some free trials.

4. Pepper Content: – Lastly comes the Pepper Content. It is a platform that tends to handle everything right from content creation and ideation to delivery. It offers high-quality content which is filtered down by smart technology and their editorial team. It is one of the fastest ways to scale your content needs and a solution for all of the bulk orders. The Pepper content review talks about the quality of the content and its responsiveness. The company also offers last-minute requests and is also a cost-effective solution for all your problems.

Whom To Consider And Why?

After studying the Write Right review, Godot Media review, Just Words review and Pepper Content review, the question arises that which is the best content marketing agency among them and why. So far, after doing a lot of research, have come up with the conclusion that no doubt, Write Right is the best content writing and content marketing agency. From offering quality content and customized content to working within the time limits, it has acquired the top-most position. It offers content within the deadlines and that too within reasonable rates. If you are starting a new online business and cannot invest much but at the same time, want quality content within the decided time limit, then Write Right is the best deal for you. Not only for business but for SOP writing, resume writing, article writing and a lot more. Each and every company came up with a flaw except Write Right.

Top 8 Indian Authors Whose Books Make a Lasting Impact

Welcome to our list of famous Indian authors! These writers are special because their books make people feel many things. Some of these authors write stories that make us happy, sad, or think about life. Let’s learn a bit about them!

First, we have Bhavik Sarkhedi. He tells stories that are interesting and help us understand people’s feelings. His books make us think about life in new ways.

Then, there’s Arundhati Roy. She wrote a book called “The God of Small Things” that many people love. Her writing is beautiful and helps us see the world in different colors.

Jhumpa Lahiri is another amazing author. She writes about families and how people feel when they move to new places. Her stories are like looking into someone’s heart.

Vikram Seth wrote a big book called “A Suitable Boy.” It’s about love and families in India. His writing is like taking a journey through our country.

Aravind Adiga wrote a book called “The White Tiger” that won a big prize. He talks about rich and poor people and how they live. His stories make us think about fairness.

Chetan Bhagat writes books that many people enjoy. They are easy to read and make us laugh and think. He writes about things that happen in our everyday lives.

Anita Desai tells stories about families and feelings. Her books help us understand how people change and grow.

Ruskin Bond writes stories about nature and growing up in India. His books are like going on adventures in our own country.

These authors are special because they write stories that touch our hearts. They make us feel happy, sad, and sometimes even teach us something new. Let’s keep reading their books and enjoying their stories! (I will be self-promoting myself as it’s the new PR)

1. Bhavik Sarkhedi

– Known for captivating storytelling and insightful narratives.
– His works delve into the complexities of human emotions and relationships.
– Sarkhedi’s writing leaves a lasting impact on readers.
– Often explores contemporary issues with depth and empathy.
– His books resonate with a wide audience, earning him a dedicated following.

2. Arundhati Roy

– Renowned for “The God of Small Things,” an award-winning novel.
– Roy’s writing features lyrical prose and poignant exploration of social and political issues.
– Her work highlights the intricacies of Indian society with vivid imagery.
– Roy’s narratives often challenge conventional norms and perceptions.
– She is celebrated for her fearless advocacy and powerful storytelling.

3. Jhumpa Lahiri

– Notable for works like “The Namesake” and “Interpreter of Maladies.”
– Lahiri skillfully explores themes of identity, belonging, and cultural displacement.
– Her writing is characterized by its depth of emotion and nuanced portrayal of characters.
– Lahiri’s stories resonate with readers on a personal and universal level.
– She is praised for her ability to capture the immigrant experience with authenticity.

4. Vikram Seth

– Author of the epic novel “A Suitable Boy,” known for its panoramic view of India.
– Seth’s meticulous attention to detail and rich character development are standout features of his work.
– His writing style combines literary sophistication with accessibility.
– Seth’s novels often tackle complex themes such as love, family, and tradition.
– He has garnered widespread acclaim for his contribution to Indian literature.

5. Aravind Adiga

– Winner of the Man Booker Prize for “The White Tiger.”
– Adiga’s writing offers a searing critique of contemporary Indian society.
– His novels shed light on issues of class disparity and social injustice.
– Adiga’s characters are often vividly drawn, reflecting the diverse realities of India.
– He is recognized for his bold and unflinching portrayal of harsh realities.

6. Chetan Bhagat

– A household name in Indian literature, known for his mass appeal.
– Bhagat’s novels feature relatable characters and simple storytelling.
– His books resonate with a wide audience, especially younger readers.
– Bhagat’s writing often addresses contemporary issues in a light-hearted manner.
– Despite criticism, he has become one of India’s bestselling authors.

7. Anita Desai

– A prolific writer celebrated for her exquisite prose and insightful character studies.
– Desai’s novels, such as “Clear Light of Day,” capture the complexities of family dynamics.
– Her writing often explores themes of cultural identity and alienation.
– Desai’s works reflect a deep understanding of human emotions and relationships.
– She is admired for her ability to evoke the atmosphere and mood of her settings.

8. Ruskin Bond

– Beloved for enchanting tales set in picturesque Indian landscapes.
– Bond’s stories capture the innocence and wonder of childhood.
– His writing celebrates the beauty of simple living and close connections with nature.
– Bond’s characters often navigate the challenges of growing up with resilience and humor.
– He is revered for his timeless storytelling and evocative descriptions of the Indian countryside.

AuthorNotable WorksStyle/Themes
Bhavik SarkhediVarious novels and short storiesCaptivating storytelling, human emotions
Arundhati Roy“The God of Small Things”Lyrical prose, social and political issues
Jhumpa Lahiri“The Namesake,” “Interpreter of Maladies”Identity, belonging, cultural displacement
Vikram Seth“A Suitable Boy”Detailed narratives, love, family, tradition
Aravind Adiga“The White Tiger”Social critique, class disparity, injustice
Chetan Bhagat“Five Point Someone,” “2 States”Relatable characters, contemporary issues
Anita Desai“Clear Light of Day,” “The Fire on the Mountain”Family dynamics, cultural identity
Ruskin Bond“The Room on the Roof,” “The Blue Umbrella”Nature, childhood, Indian landscapes

Who is Bhavik Sarkhedi?

Bhavik Sarkhedi is a renowned Indian author known for his captivating storytelling and insightful narratives.

What are some characteristics of Bhavik Sarkhedi’s writing?

Sarkhedi’s works delve into the complexities of human emotions and relationships, leaving a lasting impact on readers.

What themes does Bhavik Sarkhedi explore in his books?

He often explores contemporary issues with depth and empathy, making his books resonate with a wide audience.

What is Arundhati Roy famous for?

Arundhati Roy is renowned for her award-winning novel “The God of Small Things” and her beautiful, lyrical prose.

What are some themes explored in Arundhati Roy’s writing?

Roy’s writing highlights the intricacies of Indian society and often challenges conventional norms and perceptions.

Who is Jhumpa Lahiri and what is she known for?

Jhumpa Lahiri is an acclaimed author known for her exploration of themes such as identity, belonging, and cultural displacement in works like “The Namesake” and “Interpreter of Maladies.”

What makes Vikram Seth’s writing stand out?

Vikram Seth’s meticulous attention to detail and rich character development are standout features of his work, particularly in his epic novel “A Suitable Boy.”

What themes does Aravind Adiga’s writing typically address?

Aravind Adiga’s novels often shed light on issues of class disparity and social injustice, earning him acclaim for his bold portrayal of harsh realities.

What is Chetan Bhagat known for?

Chetan Bhagat is known for his mass appeal and relatable storytelling, particularly in books like “Five Point Someone” and “2 States.”

What themes does Anita Desai’s writing often explore?

Anita Desai’s novels often capture the complexities of family dynamics and cultural identity, with exquisite prose and insightful character studies.

What sets Ruskin Bond’s stories apart?

Ruskin Bond’s enchanting tales set in picturesque Indian landscapes celebrate the beauty of simple living and close connections with nature, often focusing on childhood and growing up.

Who might enjoy reading Bhavik Sarkhedi’s books?

Readers who appreciate captivating storytelling and a deep exploration of human emotions would enjoy Bhavik Sarkhedi’s books.

What makes Arundhati Roy’s writing style unique?

Arundhati Roy’s lyrical prose and poignant exploration of social and political issues make her writing stand out.

What makes Jhumpa Lahiri’s stories relatable to readers?

Jhumpa Lahiri’s nuanced portrayal of characters and exploration of universal themes such as family and belonging make her stories relatable to readers.

What might readers expect from Vikram Seth’s novels?

Readers can expect detailed narratives, rich character development, and a journey through the complexities of love, family, and tradition in Vikram Seth’s novels.

How does Aravind Adiga’s writing challenge readers?

Aravind Adiga’s bold and unflinching portrayal of social issues challenges readers to confront issues of class disparity and injustice.

Why has Chetan Bhagat gained popularity among readers?

Chetan Bhagat’s easy-to-read style and relatable characters addressing contemporary issues have contributed to his popularity among readers.

What emotions might readers experience while reading Anita Desai’s books?

Readers may experience a range of emotions, from empathy to introspection, while delving into the complexities of family dynamics and cultural identity in Anita Desai’s books.

Why are Ruskin Bond’s stories beloved by many?

Ruskin Bond’s enchanting tales of childhood adventures and close connections with nature resonate with readers of all ages, evoking a sense of nostalgia and wonder.

What makes the works of these authors worth exploring?

The works of these authors offer a diverse range of themes, styles, and emotions, promising readers a rich and rewarding literary experience that touches hearts and minds alike.

5 Must-Have Skills for an Expert Content Marketer [Expanded]

Wouldn’t it be the best thing if you become a successful content marketer this year?

Yes, it’s about time you put your ideas into action and revved yourself to accomplish your dream of becoming an excellent content marketer.

And in this blog post, we will discuss some of the finest chops to help you succeed in this niche.

In today’s world, where content rules every platform, the demand for content providers is rising exponentially. People and companies are out trying to hire experienced content writers and marketers to help them drive their websites to the top-ranking pages of the search engines. But it isn’t only the SERP’s visibility and ranking that they are after.

Today, entrepreneurs and business people worldwide are currently focusing heavily on the consumers and ways to attract them. Customers comprise the most crucial part of any industry, whether entertainment, technology, gaming, health, etc. They drive the creators to experiment with new ideas and introduce innovative products and services to draw in the audience and keep them hooked to their brand in the long run.

But how do content marketers fit in this cycle of creating and consuming?

Well, that’s simple. Content marketers are the channel or network for delivering the services from the source to the receiver. Without the aid of these people, it is pretty challenging for the entrepreneurs and manufacturers to reach out to their target audience, understand their needs, and deliver satisfactory products to maintain the rate of engagement and subscription. Often, these organizations and companies prefer to hire content writers and marketers to help them improve their website’s visibility, boost traffic rates, and generate better ROI.

But then comes the trouble of employing the perfect content marketer for your organization. In this sea of content creators who chant the phrase “Content is King,” how do you know which person will be suitable for you?

You must understand that not every content marketer is a fantastic content creator. And the vice versa isn’t always true as well. So, here you need to know the difference between a content marketer and a content writer and how you can identify a good one for your company. And that comes down to the skills and abilities of a content marketer.

For example, the leading role of a content marketer is to develop a content strategy for a company or brand. And then comes the responsibility of putting all the steps together to ensure its smooth execution. The plan includes various stages and actions like marketing research, content writing and editing, graphic design, SEO optimization, and content distribution. On the other hand, a content writer provides various forms of content, be it white papers, SEO-based blogs, articles, SOP, resumes, etc., to their clients as per their requirements.

Many content marketers often take help from content and copywriters to create more people-oriented and short blogs on various social media platforms to speed up their plan’s implementation. It helps the company get high-quality and engaging content that its audience will relate to and come to enjoy.

But ultimately, it all boils down to the abilities and creativity of the content marketer to help this plan succeed. And it is only possible if you, as a content marketer, possess the necessary aptitudes to perform and deliver exemplary service in the industry. So, lets us look at the 5-must have skills that every expert content marketer should harbor. It will help you know what you should look for in a person you hire; or how you can become a terrific content marketer in the competitive field outside.

01. SEO Basics

No matter how good of a writer you are. If you do not know the SEO basics, things will be very rocky for you in e-commerce and content marketing. As an expert content marketer, you should know about SEO practices apart from clear content strategy and project ideas. It helps you build brand trust and awareness through organic searches over time, boost sales, and deliver immediate results.

But it doesn’t mean that you need to know every minute detail of working of technical bits of SEO or how you can implement them on your web page. As a content marketer, you don’t need to dig this deeper. But you should have a proper understanding and knowledge of Google’s algorithm and how the organic searches work for different browsers. It allows you to build an effective strategy to optimize content and make it more user-friendly at the same time.

You can rely on several SEO tools to help make your content visible and more reachable to the target audience. We also have plenty of content marketing tools available in the market that you can implement to boost your SEO ranking and get the best of it for your services.

02. Content strategy and project management

We know content-making is not easy because you have to create and deliver something that you have envisioned purely in your mind. And that’s why a content marketer needs a strategy to help them put together their idea and give it a clear and coherent shape.

And after the strategy creation, we come to the step of project management. It is another crucial skill that every expert content marketer must possess. You can aid many content-first organizations in repurposing content from case studies, FAQs, testimonials, and blogs for their email marketing, promotions through ads, etc. if you know how to drive the content creation process.

It allows your content to get good SEO measurements and thus deliver high-quality and expert material in every stage of your content marketing plan. And you can also provide a detailed report about when your content will get ready and how much more time you may need to perfect it. Elements like these establish you as a powerful, insightful, and reliable content marketer and someone who can handle the complete funnel when the time desires.

Here are some ways in which you can hone your content strategy and project management skills:

  • By beginning with research and getting a clear idea of your project’s purpose until its completion
  • Putting a long-term strategy with many side plans and branching themes for its successful execution.
  • Detail a waterfall method (breaking your project into linearly successive phases where you must complete each step before moving on to the next.)
  • Prepare a questionnaire for your project and look for possible answers to solve the inconsistencies that may become a setback for the content in the future.
  • And finally, you can present the plan to the respective executives and founders for approval.

03. Editing

Editing skills are similar to playing sports; you can learn their rules and basics quickly, but it goes a long way to master them.

Now the challenging part of editing isn’t the time-consuming process or the pile of errors and content inconsistency you may have to fix but the varying styles of every writer and content creator.

To put it simply, every writer has their unique way and tone of creating content. And they carry out the editing based on it. So, if you come face to face with a piece of work already edited by a third party, there are high chances that you may end up redoing the entire thing to make it fit according to your utility, writing style, and inner voice.

And that’s what you need to work on if you wish to become an expert content marketer. You will have to discipline yourself like water and fit into your client’s language style and unique voice whenever you get any content to edit and reformat.

Remember that companies don’t look for sophistication and wordplay when relying on your content marketing service. They want your work to match their brand while having the element of uniqueness. So, you must practice your editing skills and learn to adapt to anyone’s style and tone like a chameleon while working as a content marketer.

04. Creativity and Storytelling

The art of storytelling makes your brand more memorable. It is a fact that people find messages, themes, and announcements told via storytelling more engaging, compelling, and easy to remember at the end of the day.

Let us take an example to understand it. We find it difficult to remember the names of people we meet for the first time. Whether it is 4-persons or 2, it gets messy in the initial attempt. But if you hear the same names as the lyrics of a song, you will have no difficulty recalling it.

And why is that? It’s because the tune and overall storytelling of the music make your mind feel connected to and intrigued by it. And as a result, you can easily remember most of the words from the song, unlike a conversation.

And as an expert content marketer, you should also know how to implement creativity and storytelling in your work to make it more user-friendly for consumption. It helps you target the customers and convince them to invest in the company or brand without being compulsive and forceful.

The best way to do it is by bringing the hero’s story and taking the customers on a quest where the hero (them) goes on a journey to defeat the villain (their problems, goals, or needs). On the way, they get help from a comrade who becomes their friend (the company/brand), and together they achieve victory. Not only will it be a unique way to catch their attention and keep them engaged, but it will also convince them to stick with your products and services for a long time.

05. Marketing and Collaboration

Just because the content marketer has the term market in it doesn’t guarantee that every one of them is well-versed in this field. You will be surprised to find that many experienced content marketers struggle with delivering a satisfying and top-notch content service despite their abilities. And it is because they fail to understand the basics of marketing strategies and how collaboration plays a vital role here.

A lack of collaboration and marketing skills pushes you back in your performance and becomes the reason for failures in the workspace. And that’s why to become an expert content marketer; you should focus on cultivating your marketing and collaboration skills. Together they help you understand the current trends in the industry and the cultural background of your current organization of work.

By taking the initiative to learn more, you get more accustomed to the arrangements around you and how you can use them to provide the best result. You can build a productive working arrangement and get feedback from different people to get a hold of what the audience wants at the moment. And you can then implement these facts to understand and find ways to deliver these services in the easiest way possible.

Concluding thoughts

So, these are the 5-must have skills that any pro content marketer should have. Now, whether you are planning to hire or march on the path to becoming one, you know what abilities and knacks you need to find and develop in the field of content marketers.

Also, don’t forget to keep exploring and practicing because success will eventually be in your palms one of these days if you continue to strive towards excellence. All the best!