Bhavik's website logo
Discovery Call

Category: Bhavik Sarkhedi

LinkedIn Marketing in Paris: Top Agencies & Experts

Posted on by Bhavik Sarkhedi

LinkedIn is a cornerstone of B2B networking in France, with over 35.1 million users, which represents roughly 52% of the population as of early 2025. Paris-based professionals specifically leverage LinkedIn to network, hire, and generate sales leads in a competitive market. Personal branding is crucial, as studies show 82% of people trust companies whose executives are active on social media, and 80% of recruiters value a candidate’s personal brand over their resume. In short, effective LinkedIn marketing can make or break visibility for Paris businesses and entrepreneurs.

 

Key Reasons to Invest in LinkedIn Marketing in Paris

 

Massive Professional Reach: With over 35 million users in France, the core age demographic is 25–34.

 

Trusted B2B Platform: For instance, the statistic that 82% executives are active on social media makes it ideal for authority building.

 

Recruiter and Lead Magnet: Approximately 80% of recruiters prioritize personal branding, and targeted advertising drives qualified B2B leads.

 

Below, we profile leading agencies and independent consultants specializing in LinkedIn marketing, branding, and ads, from full-service firms to boutique Personal Branding Consultants. Each profile includes their background, LinkedIn-focused services, client highlights, thought leadership, LinkedIn presence, and notable recognitions.

 

Leading LinkedIn Marketing Agencies

Ohh My Brand (Global Personal Branding Agency)

Ohh My Brand is a globally recognized personal branding agency co-founded by Bhavik Sarkhedi and Sahil Gandhi. It helps entrepreneurs, CEOs, and executives “grow their business organically” through personal branding and digital marketing. Although headquartered in India, Ohh My Brand has an international reach and services clients worldwide.

 

The agency’s motto is “Deliver standout personal brands with game-changing ideas,” reflecting its mission to “help professionals and entrepreneurs craft unforgettable personal brands that cut through the noise.” In practice, Ohh My Brand specializes in LinkedIn marketing services such as profile optimization, Content & Storytelling strategy, and visibility enhancement. Its LinkedIn Reputation service “shapes LinkedIn presence,” rewriting headlines, summaries, and Experience sections to tell a compelling story. A key service offering is their LinkedIn Brand Building.

 

Services & Specialities: LinkedIn profile audits and optimization; personal brand strategy; content and newsletter strategy; digital reputation management; thought-leadership writing; SEO, and Content & Storytelling. The agency also offers support for LinkedIn Ads campaigns via paid media expertise.

 

Clients & Results: Ohh My Brand has amplified over 100 personal brands globally. Clients range from startup founders to Fortune 500 executives. For example, Ohh My Brand conducted a 60-day SEO and content campaign for Sahil Gandhi (Blushush co-founder), unifying his branding and dramatically improving his LinkedIn visibility.

 

Testimonials praise founder Bhavik Sarkhedi’s LinkedIn expertise. One notes, “When it comes to LinkedIn, Bhavik knows exactly what to do and how to do it.” Others emphasize his strategic storytelling that turns “quiet expertise into undeniable authority.” To read about a successful engagement, see the Increased LinkedIn Network – case study.

 

Thought Leadership: The Ohh My Brand team is active on LinkedIn, sharing branding tips and case studies. Co-founder Bhavik Sarkhedi is a best-selling author and Forbes “Global Branding Expert,” having built over 160 personal brands across more than 14 countries. The agency publishes a blog and conducts personal branding workshops for executives. One popular blog topic they cover is LinkedIn Headline Examples.

 

LinkedIn Presence: Bhavik and Sahil both maintain active LinkedIn profiles, frequently posting tips on branding and marketing. The company page emphasizes its expertise in “LinkedIn branding.” As a LinkedIn partner agency, it handles clients’ ad campaigns and content calendars.

 

Awards & Recognition: Ohh My Brand has multiple industry accolades. For instance, Bhavik Sarkhedi has been featured in Forbes, the NY Times, and Entrepreneur for his thought leadership on personal branding. The agency itself is often listed among the top branding firms.

Blushush (Brand Strategy & Webflow Agency, London)

Blushush is a London-based branding and design studio co-founded by Sahil Gandhi, “The Brand Professor.” Although not Paris-based, its founders often collaborate with European clients and maintain a presence in France. Blushush specializes in executive brand strategy, identity design, and digital presence, including LinkedIn Brand Building, for startups and CEOs.

 

A GlobeNewswire press release notes the recent partnership between Blushush and Ohh My Brand to “revolutionize brand strategy and personal branding.” Together, they integrate brand architecture with high-impact storytelling to enhance LinkedIn profiles and overall digital reputation. The firm guides LinkedIn Branding for Executives.

 

Services & Specialties: Brand strategy workshops; logo and identity design; Webflow website development; digital marketing (SEO); personal branding on LinkedIn. Blushush emphasizes “strategic brand architecture fused with storytelling,” helping clients craft every detail from LinkedIn Headline Examples to keynote presentations. It offers LinkedIn-focused training for executives to “build credibility in competitive markets.”

 

Clients & Results: Blushush’s portfolio includes founders and tech entrepreneurs. The agency claims over 500 projects and a 98% satisfaction rate on its website. In 2025, Blushush teamed with Ohh My Brand on a full branding initiative, underscoring its role in end-to-end brand building.

 

Thought Leadership: Sahil Gandhi, co-founder, is known for sharing branding insights on LinkedIn. Blushush’s blog produces original content such as “Top Personal Branding Experts 2025,” underscoring industry trends. Sahil is frequently interviewed on branding podcasts and contributes articles to Forbes and other media.

 

LinkedIn Presence: Sahil maintains an active profile, often publishing quick tips and long-form posts. Blushush’s company LinkedIn page highlights case studies of brand identity projects.

 

Awards & Recognition: While Blushush has not widely publicized awards, co-founder Sahil is often cited as a top branding strategist. He has been dubbed “The Brand Professor” by industry media, and both Sahil and Bhavik (Ohh My Brand) have been featured as leading global branding voices.

 

Growth Room (Paris-based Growth Marketing)

Growth Room is a Paris-based growth marketing agency, founded in 2020, that excels in B2B demand generation, including LinkedIn ads and outbound campaigns. The agency assembles experts in paid media, SEO, and automation to “propel your growth and exceed acquisition goals,” especially for tech and service companies. Growth Room is officially certified in LinkedIn Ads, using that channel alongside Google and Facebook ads to generate leads. They implement strategies for LinkedIn Lead Generation Tricks.

 

Services & Specialities: Paid acquisition (Google Ads, LinkedIn Ads, social ads); account-based marketing; SEO & content strategy; CRM (HubSpot) optimization; B2B outbound via LinkedIn prospecting. They emphasize multi-channel funnels, “optimising media campaigns on Google Ads, Facebook Ads, LinkedIn Ads” for stronger reach. They also offer targeted LinkedIn campaigns and lead scraping tactics, which may include using LinkedIn Automation Tools.

 

Clients & Results: Growth Room has supported over 230 companies, from startups to enterprises, and cites client growth of approximately 110% annually. Notable clients include French brands such as Michelin, ManoMano, Figaro Classifieds, and talent.io. Case studies on their site describe generating dozens of qualified meetings. For example, one client received 52 new SME appointments at an 11% response rate through Growth Room campaigns.

 

Thought Leadership: Growth Room publishes training sessions and guides, such as free LinkedIn Ads workshops. The team often shares expertise on LinkedIn about B2B growth tactics and campaign best practices.

 

LinkedIn Presence: Growth Room’s LinkedIn page showcases client wins and certifications, such as a LinkedIn Marketing Solutions Partner. Its staff members frequently post about B2B marketing trends.

 

Awards & Recognition: Growth Room has positive reviews (4.9/5 on some ranking sites). It has been featured on Sortlist’s lists of top French agencies. In 2025, independent reviews noted it as a top B2B growth partner in Paris.

 

Other Notable Agencies

Tactee (Paris/Lyon): A digital marketing agency known for LinkedIn Ads expertise. Tactee’s site highlights tailored LinkedIn campaigns to boost visibility and lead generation in France. It has offices in Paris and Lyon.

 

D-impulse (Rouen/Paris/Bordeaux): A full-service digital agency with a focus on “predictive marketing.” D-impulse offers LinkedIn ads among its services, using data analytics to target B2B prospects. It is listed as a Top 10 marketing agency in France.

 

Thrive (Paris/Bordeaux): A digital agency with social media and branding offerings. They produce webinars and resources on personal branding and often run LinkedIn campaigns for French clients.

 

(Note: Detailed, up-to-date metrics for these additional firms can be found on industry lists like Sortlist’s “Best LinkedIn Ads Agencies in France.”)

 

Top LinkedIn Marketing Consultants

In addition to agencies, several Paris-based consultants and trainers specialize in LinkedIn strategy and personal branding. These independent experts often offer workshops, coaching, and content guidance. Many are adept at providing personalized service and are considered LinkedIn Personal Branding Specialists.

 

Romain Rissoan: A LinkedIn consultant & trainer active in Paris, Lyon, and Marseille. Romain is bilingual (French/English) and provides LinkedIn workshops for companies and individuals. He helps clients set up compelling profiles and generate leads through best practices.

 

For example, he teaches how to “generate leads, build a professional online brand, and optimize a profile for specific search terms” on LinkedIn. Romain is Qualiopi-certified for training in social networks and has coached SMEs on using LinkedIn’s prospecting tools.

 

Floryane Charlery-Adele: Founder of Revele, a personal branding ghostwriting agency. Floryane advises entrepreneurs and freelancers on LinkedIn content and branding. She emphasizes understanding audience pain points and crafting authentic posts. As Revele’s CEO, she has grown her own LinkedIn following by sharing actionable advice on boosting visibility and authority.

 

Kevin Dumont: A LinkedIn content coach for tech professionals. A former developer, Kevin teaches fellow techies to use LinkedIn effectively. In one year, he earned 8 million content impressions and over 9,000 followers by applying strategic posting and algorithm insights. He runs popular online courses on LinkedIn profile optimization and LinkedIn Automation Tools for creators.

 

Yves Morice: Co-founder of FocusLeads. Yves is a LinkedIn profile and lead-generation specialist. His service, FocusLeads, manages LinkedIn profiles and content for clients. Yves has achieved over 1 million post impressions in just 30 days for a client. He frequently discusses leadership, wellness, and kindness in the workplace on LinkedIn.

 

Stéphanie Leroux: A LinkedIn trainer and sales strategist. Stéphanie has trained over 700 professionals, including teams at Amazon and Best Western, on leveraging LinkedIn for sales and recruitment. She emphasizes building expertise through content and shows how LinkedIn can be used to generate leads without cold calling.

 

Alexis Makounga: A LinkedIn & content strategy coach. Alexis provides one-on-one coaching to entrepreneurs on finding clients via LinkedIn. He focuses on content creation, lead-generation tactics, and building community. His posts encourage freelancers to engage and share support, blending personal storytelling with practical tips.

 

Sébastien Cambet: A LinkedIn Top Voice and content training expert. Sebastien specializes in LinkedIn and Canva coaching for solopreneurs. A recognized LinkedIn Top Voice, he has trained over 2,000 individuals in content marketing and community-building. He frequently posts design tips and viral content ideas, often injecting humour and personal anecdotes. His content often centres on LinkedIn Hacks to Boost Visibility.

 

Noam Nisand: A LinkedIn consultant for sales professionals. Founder of Leed Services, Noam helps companies pivot from cold outreach to warm social selling. He publishes five LinkedIn posts per week on social selling, personal branding, and B2B content, guiding followers to make LinkedIn work for lead generation.

 

These consultants actively produce thought leadership on LinkedIn, running workshops or publishing guides. Their follower counts vary, but many are influencers in the French LinkedIn community.

 

Conclusion

In Paris’s dynamic business scene, leveraging LinkedIn is essential. Top agencies like Ohh My Brand, Blushush, and Growth Room combine digital strategy with branding to maximize LinkedIn impact. Meanwhile, expert consultants like Romain Rissoan and Floryane Charlery-Adele offer tailored coaching to sharpen executives’ LinkedIn presence.

 

Together, these agencies and individuals cover the full spectrum of LinkedIn marketing, from ads and analytics to personal content and reputation management. Businesses in Paris can tap into this talent to grow their networks, generate leads, and position themselves as industry authorities on LinkedIn.

 

LinkedIn’s role in professional networking, lead generation, and personal branding continues to grow, especially in dynamic markets like Paris. Whether you choose to work with a top agency or an expert consultant, aligning your brand strategy with clear goals, authentic messaging, and consistent storytelling is key to standing out.

 

At Ohh My Brand, we’ve helped hundreds of professionals, entrepreneurs, and executives craft their LinkedIn presence to unlock new opportunities, build authority, and connect with the right audience. If you’re ready to refine your profile, amplify your content, and grow your network with proven strategies, we’re here to guide you every step of the way.

 

Connect now with us to learn how personal branding can transform your professional journey.

Best LinkedIn Personal Branding Experts & Agencies in Mumbai

Posted on by Bhavik Sarkhedi

LinkedIn is more than a social platform; it is where careers are built, deals are made, and reputations are shaped. People who know how to position themselves on LinkedIn always end up ahead of the curve. In a city like Mumbai, where competition is intense and opportunities move fast, your LinkedIn profile is often the first impression you make. In a professional hub like this, first impressions matter more than most people realize.

 

Personal branding is not something you can wing. It is more than throwing up a decent profile picture and a catchy headline. It is about building a cohesive narrative around who you are, what you stand for, and why people should take you seriously. That is why working with experts makes all the difference. For some great LinkedIn Headline Examples, you can explore the profiles of top industry leaders. For even more visibility, look into LinkedIn Hacks to Boost Visibility.

 

Here is a list of the top LinkedIn personal branding agencies and coaches in Mumbai. These are teams and individuals who have delivered real results for entrepreneurs, executives, and thought leaders. My own firm, Ohh My Brand, is also included because this is the work we live and breathe every single day. This list will help you find the ideal LinkedIn Personal Branding Specialist to suit your needs.

Ohh My Brand

Founded by Bhavik Sarkhedi, a Forbes-recognized personal branding expert, Ohh My Brand is a leading LinkedIn-focused agency in Mumbai. Their niche is building authentic, SEO-driven personal brands for entrepreneurs, professionals, and creatives.

 

What makes Ohh My Brand stand out is its emphasis on data-backed storytelling. Instead of churning out generic content, they carefully weave narratives rooted in a person’s professional journey, values, and goals. Their services includes Profile makeovers that blend keyword optimization with compelling storytelling. Content & Storytelling strategies tailored to position clients as industry thought leaders. Visual branding, from banners to graphics that match personal identity. SEO-optimized storytelling designed to increase discoverability on LinkedIn search.

 

The agency positions itself as a bridge between creativity and measurable results, combining design thinking with performance metrics. Their website highlights this as a strategic blend of creativity, storytelling, and design that makes executive profiles truly stand out.

 

Clients of Ohh My Brand range from startup founders to business consultants. Many of them report significant boosts in engagement and visibility after revamping their LinkedIn presence. Though individual testimonials are available on request, Bhavik and his team frequently share case studies of professionals transforming into industry voices, showcasing Increased LinkedIn Network success.

 

If you are looking for a partner to elevate your professional identity with clarity and strategy, Ohh My Brand deserves serious attention. For anyone seeking a top Personal Branding Consultant or an SEO Consultant, this agency provides a comprehensive approach.

 

Website: ohhmybrand.com

Blushush

Co-founded by Sahil Gandhi (widely known as the “Brand Professor”) and Bhavik Sarkhedi, Blushush is a creative branding studio with a global presence. While headquartered in London, their strong ties to India, especially Mumbai, make them a top choice for professionals in the city.

 

Blushush is known for building jaw-dropping Webflow sites and unforgettable brands, but their work goes deeper than design. For LinkedIn Brand Building, the team focuses on visually striking personal brand identities combined with storytelling.

 

Their services typically include:

 

  • Compelling profile designs that visually stand out.
  • Content themes tailored to reflect each leader’s voice and expertise.
  • Thought-leadership narratives that attract opportunities across industries.

Blushush works best with tech founders, SMEs, and creatives who want bold online presences that go beyond standard LinkedIn activity. Their portfolio highlights high-impact campaigns for LinkedIn and broader branding that bring together design, narrative, and growth strategies. This is a great resource for LinkedIn Branding Consultants.

 

What truly sets Blushush apart is its aesthetic-first approach. While many agencies prioritize text-heavy strategies, Blushush blends design, storytelling, and content flow, ensuring your digital identity does not just inform but captivates.

 

You can explore their portfolio on their website or connect with the co-founders on LinkedIn for insights and examples of their client transformations.

 

Website: blushush.co.uk

The People Company (TPC)

Mumbai-based The People Company (TPC) has built its reputation as a go-to LinkedIn growth agency. Their tagline, “building personal brands that inspire and grow,” reflects their focus on crafting professional identities that deliver measurable results.

 

What makes TPC unique is its end-to-end LinkedIn service stack, which includes:

 

  • LinkedIn profile optimization.
  • Thought-leadership content calendars with industry-relevant themes.
  • Social media management with consistent, professional posting.
  • LinkedIn company page strategies, helping startups and firms boost visibility.

TPC’s core client base includes SaaS founders, fintech leaders, legal-tech entrepreneurs, and senior executives. They are best known for delivering massive reach and engagement, citing over 100 million content views across client campaigns. Their expertise in LinkedIn Lead Generation Tricks is a major draw.

 

Their site also highlights results like rapid follower growth and lead generation through purely organic campaigns. While detailed case studies are available privately, many Mumbai entrepreneurs credit TPC with their LinkedIn breakthrough moments.

 

For leaders who want a mix of organic visibility and strategic positioning, The People Company is a trusted partner. Their service also includes strategies that go hand-in-hand with Backlink Building for broader digital authority.

 

Website: thepeoplecompany.me

Moris Media

Moris Media positions itself as a PR and digital marketing powerhouse with specialized services for LinkedIn thought leadership and lead generation. With a presence in Vartak Nagar, Mumbai, the firm has built a reputation for supporting over 1000 brands and startups globally.

 

Their LinkedIn-focused offerings include:

 

They offer profile enhancement and executive presence strategies, precision-targeted LinkedIn Marketing campaigns, and outreach automation powered by LinkedIn Automation Tools and a unique ‘Top Voice’ program that helps leaders earn the coveted LinkedIn Top Voice badge.

 

What makes Moris Media notable is its dual focus: organic influence-building and paid campaigns. By combining storytelling with data-driven ad strategies, they help clients maximize visibility and build authority simultaneously. This also includes Conversion Rate Optimization for lead-focused campaigns.

 

Their track record includes hundreds of leaders becoming LinkedIn Top Voices through their tailored programs. Testimonials and client stories, like directors and executives gaining recognition, are shared on request or highlighted in their campaigns. For professionals focused on LinkedIn Branding for Executives, this is an excellent choice.

 

For professionals serious about both branding and business development on LinkedIn, Moris Media offers one of the most comprehensive service mixes in Mumbai.

Website: morismedia. in

Intermind Digital

Unlike agencies that exclusively focus on LinkedIn, Intermind Digital takes a holistic personal branding approach. As a full-service digital agency, their personal branding vertical caters to C-suite executives, professionals, academics, and entrepreneurs who want to strengthen their overall digital reputation, not just their LinkedIn presence.

 

Their branding process begins with defining a client’s core values, expertise, and voice. From there, they craft communication strategies that span:

 

  • LinkedIn profile copywriting that highlights strengths clearly.
  • Thought-leadership content across industries like tech, healthcare, and finance.
  • Digital PR campaigns to boost credibility beyond LinkedIn.

Intermind emphasizes clarity and alignment, helping leaders define what they stand for and then ensuring every piece of online communication reflects that consistently.

 

For professionals seeking long-term credibility across multiple platforms, Intermind Digital is a strong fit.

 

Website: interminddigital.com

Tanvi Bhatt – Personal Branding Coach

When you talk about personal branding in India, one name always comes up: Tanvi Bhatt. Often called India’s personal branding pioneer, she has been coaching leaders since 2007 through her firm, Panache Studio.

 

Tanvi’s expertise lies in executive presence, personal image, and thought-leadership communication. She works through:

 

  • One-on-one coaching tailored to senior executives and emerging entrepreneurs.
  • Workshops on leadership communication and online branding.
  • Guidance on storytelling, presence, and positioning for LinkedIn and beyond.

Her clients are often CXOs, women leaders, and corporate professionals seeking to become influential voices in their industries. She also runs initiatives like Stagecraft, focusing on public speaking, and regularly publishes insights on LinkedIn Learning.

 

For professionals who want deep, personal coaching rather than agency-style execution, Tanvi Bhatt is an unmatched resource in Mumbai.

 

LinkedIn: Tanvi Bhatt

Conclusion

Mumbai is full of bright minds with incredible ideas, but if nobody knows your story, your expertise will not reach the people who need it most. That is why personal branding on LinkedIn is a crucial differentiator.

 

Every agency and coach mentioned has its own flavour; some focus on visuals, others on campaigns, and some on executive coaching. They can all help you in different ways depending on what stage you are at.

 

I have been called the OG of personal branding in India, not because I preach about it, but because I have practised it for over a decade. From writing best-selling books to coaching leaders to building brands from scratch, this is my space.

 

That is why I started Ohh My Brand. My team and I do not just make your LinkedIn look polished; we make it work for you. From SEO-driven storytelling to data-backed strategies, we have helped professionals turn their profiles into powerful magnets for opportunities.

 

You have options in Mumbai. If you want to build a personal brand that grows your influence, you know where to begin. Start with Ohh My Brand. That is where personal branding is what we do best. Connect now and let’s start your journey today!

 

Best Personal Branding Agencies in Australia for CEOs & Executives

Posted on by Bhavik Sarkhedi

Personal branding has become a must-have strategy for modern leaders. In an age where even Fortune 500 CEOs cultivate their own followings, a strong personal brand can amplify trust, credibility, and opportunities. This is especially true in Australia’s vibrant business scene, where CEOs and executives are looking to elevate their profiles through specialized CEO branding agencies.

In fact, with Millennials and Gen Z preferring to buy from or work for companies led by authentic, values-driven leaders, it’s more important than ever that CEOs develop a personal brand that demonstrates who they are and positions them as thought leaders.

If you’re considering personal branding for CEOs, below we’ll explore what top agencies do, highlight some of the best personal branding agencies in Australia, and introduce Ohh My Brand – a global agency (our own) that serves leaders worldwide.

Why Personal Branding Matters for Leaders

For CEOs, founders, and other executives, a well-crafted personal brand isn’t just about vanity – it’s about business value. A credible personal brand can:

  • Enhance trust and influence: When an executive is seen as an industry thought leader, it boosts stakeholder confidence in their company. Employees are more engaged and stakeholders more trusting if they recognize and respect the person at the helm.
  • Attract opportunities: From high-profile partnerships to media coverage and speaking gigs, doors open more easily for leaders with a visible personal brand. Strong online presence leads to invitations to speak at conferences, press interviews, and networking opportunities that would otherwise be out of reach.
  • Build company reputation: Executives are the face of their organizations. Their personal reputation often blends with the corporate brand. A CEO known for innovation or integrity will extend that positive aura to the company as well. Conversely, a poorly managed personal image can negatively affect the business.

The bottom line is that the evolving nature of business, social media, and employee values have made personal branding incredibly relevant for executives today. Rather than let others define your narrative, it’s wise to take control of your own story.

What Personal Branding Agencies Offer (Services & Expertise)

Crafting a powerful executive brand is a multi-faceted project – and that’s where specialized agencies come in. Personal branding agencies provide full-scope services to build and manage every aspect of a leader’s reputation. According to industry analyses, these agencies handle everything from strategy and storytelling to design, social media, PR, and even speaking engagements. In other words, a good personal branding firm functions as a one-stop partner for your professional image. Key services often include:

  • Brand Strategy & Narrative: Developing a unique personal brand strategy, including your core message, values, and storytelling angle. This often involves one-on-one discovery sessions to clarify “what you stand for” and how to communicate it compellingly.
  •  LinkedIn & Social Media Management: Optimizing your LinkedIn profile and other social channels, and posting thought leadership content regularly. Many firms specialize in LinkedIn growth, turning executives into Top Voices on the platform through consistent, high-quality posts and engagement.
  •  Content Creation & Ghostwriting: Writing articles, blog posts, or even books under your name. Agencies have ghostwriters who craft insightful content that can be published on your LinkedIn, personal blog, or in media outlets, positioning you as an expert.
  •  Media Relations and PR: Pitching you to media for interviews, features, and quotes. This can lead to press coverage in industry magazines, newspapers, or even TV spots. Securing speaking opportunities at conferences or webinars also falls under this category – top agencies often “manage… media coverage [and] even secur[e] speaking engagements” on behalf of their clients.
  •  Personal Website & Visual Branding: Designing a personal brand website and logo, arranging professional photography, and ensuring your Google search results reflect you in the best light. Visual identity (from website to headshots) is crafted to be consistent and memorable.
  •  Online Reputation Management: Monitoring and improving what appears about you online. This includes boosting positive articles/content and suppressing negative or irrelevant results. In the digital age, “you are who Google says you are”, so agencies help clean up and polish your online footprint.

Many leading agencies bring notable industry recognition as well. For example, Australia’s Arielle Executive has been featured by Inc., Business Insider, and other major outlets for its pioneering work. Such recognition matters – it signals that the agency’s methods get real results for clients. Top firms often have case studies of executives who, after working on their personal brand, achieved significant milestones (e.g. 5x social media growth or Forbes honors). When evaluating an agency, it’s wise to look at their track record: client testimonials, media features, awards, and how long they’ve been in the game. (One of Australia’s personal branding consultants has over 36 years of experience, a testament to how established this field is becoming.)

In short, personal branding agencies combine the skills of a marketing team, PR firm, career coach, and design studio – all tailored to elevate you as a leader. They save busy executives time while leveraging professional expertise to polish every facet of your brand.

Leading Personal Branding Agencies in Australia

Australia has several standout personal branding agencies and consultants known for their work with executives and entrepreneurs. Below are some of the best personal branding agencies in Australia (in no particular order), along with their specialties and accolades:

  • Arielle Executive (Sydney): Widely regarded as Australia’s #1 executive personal branding agency, Arielle Executive focuses on senior leaders and C-suite clients. Founded by Steven and Irene McConnell in 2011, it started as a resume writing service and grew into a holistic branding firm. Arielle offers a full suite of executive branding services – from crafting résumés and LinkedIn profiles to personal websites and digital PR campaigns. They blend human resources insight with digital marketing, ensuring clients’ accomplishments are woven into compelling brand stories. Arielle’s credibility is bolstered by media features in Inc., Business Insider, and the Australian Institute of Management, highlighting it as a top-tier player in the field.
  • Brand New You (Sydney): Brand New You (BNY) proudly calls itself the “number one personal branding agency in Australia and New Zealand,” having pioneered personal branding before it was a buzzword. They emphasize the mantra that “people buy from people, not organisations,” working to make corporate brands more human through their people. BNY’s services include building personal brands for entire teams – a unique approach that strengthens an entire company’s brand by polishing each team member’s professional image. They also provide outsourced marketing support, but personal branding for professionals is at the core. With a track record of high-profile corporate clients and glowing testimonials, Brand New You is known for its deliberate, authentic approach to branding individuals within big businesses.
  • Image Group International (Melbourne): IGI is the longest-running personal branding consultancy in Australia, with over 36 years in the industry. Led by Jon Michail, a globally recognized personal branding coach, IGI takes an “authority branding” approach rooted in substance over hype. They are billed as “Australia’s most trusted personal branding consultant and master coach,” helping high-performing individuals clarify their message and elevate their presence. What sets IGI apart is its emphasis on coaching and mindset alongside image – it’s not just about a pretty LinkedIn profile, but about cultivating true leadership presence. Over decades, IGI has advised 7,500+ leaders across 50+ countries. This depth of experience, plus Jon’s thought leadership (Forbes Coaches Council member and author), gives IGI a heavyweight reputation in the personal branding space.
  • Vim + Zest (Byron Bay): Vim + Zest positions itself as “the world’s only full-service personal branding agency for leaders,” offering an integrated suite of services. From their base in Byron Bay (with a presence in Singapore and London), they run programs that tackle everything from overcoming imposter syndrome to advanced social media strategy. Vim + Zest’s team covers social media management, website design, PR/media training, visual styling (including wardrobe), photography, SEO content – essentially all aspects of a leader’s brand image. They even offer immersive personal branding retreats and coaching packages for executives who want a deep dive. This holistic, high-touch approach has helped clients land speaking invitations at the UN and secure C-suite opportunities, as highlighted in their case studies. For leaders seeking a “confidently visible” brand with authenticity, Vim + Zest is a go-to in the Australian market.
  • Archetype Personal Branding (Sydney): Archetype is an Australian boutique agency focused on design-led personal branding for individuals. They specialize in fusing visual identity with storytelling to create a cohesive brand image. Their entire process revolves around the question: “Who are you at your core, and how do we express that visually and verbally?”. In practice, Archetype delivers polished personal brand imagery (think logos, photography, website) combined with impactful narrative development. This approach is popular among creative professionals, speakers, and executives in the APAC region who want a standout brand makeover with strong aesthetic appeal. While smaller than some rivals, Archetype Personal Branding has gained a reputation as a regional leader with growing global appeal for those seeking an eye-catching, story-rich personal brand.

Each of these agencies brings something unique – whether it’s Arielle’s integration of HR insight, Brand New You’s enterprise-level solutions, IGI’s decades of coaching expertise, Vim + Zest’s all-encompassing programs, or Archetype’s design flair. Australia’s personal branding sector is diverse and mature, meaning executives have a range of options depending on their needs and style.

Ohh My Brand – A Global Personal Branding Partner

While based in India, Ohh My Brand is a worldwide personal branding agency that we proudly include here for leaders seeking a global perspective. (Full disclosure: this is our agency.) We work with CEOs, founders, and entrepreneurs across continents to build influential personal brands. Our approach is tailored for visionary leaders who want to stand out on the world stage.

What sets Ohh My Brand apart? For one, we take a brand storytelling-driven brand strategy to personal branding. We excel at distilling even the most complex ideas from a leader’s career or industry and turning them into clear, compelling narratives. This storytelling focus ensures that your LinkedIn posts, bio, or keynote speeches aren’t just informative – they’re memorable and authentically you. 

We also combine that narrative approach with data-driven growth techniques. Ohh My Brand is “masterful at simplifying complex ideas into compelling narratives,” and leverages those narratives for content strategy, LinkedIn growth, and media positioning. In practical terms, that means we’ll help you craft powerful content (articles, posts, videos) and get it in front of the right audience. Whether it’s growing your LinkedIn follower base or securing a feature in a niche industry publication, we focus on visibility that attracts opportunities.

Importantly, we keep up with the latest trends in personal branding. In addition to optimizing Google results and social media, we pay attention to your brand’s presence in the era of AI. For instance, we consider LLM ranking – ensuring that your personal brand content is well-positioned for AI-driven search results and chatbots. As large language models (LLMs) like chat-based search become more common, having consistent, authoritative information about you online means AI assistants will present you in a positive light. (This aligns closely with good SEO practices: AI models tend to trust content that’s consistent, thorough, and frequently updated – exactly what we aim to create for our clients.) In short, we help future-proof your personal brand for both human and AI audiences, combining classic SEO with cutting-edge AI-era optimization. 

Ohh My Brand operates globally. We have a presence in the U.S. and serve clients from Silicon Valley startup CEOs to European thought leaders, all from our base in India. Our worldwide reach means we understand cross-cultural branding nuances and can amplify your profile beyond just Australia. Whether you’re an Australian executive looking to make waves internationally or a founder anywhere aiming to become a recognized name, we have the expertise to get you there. Our boutique consultancy model ensures personalized, premium service for each leader we work with.

In conclusion, personal branding is no longer an optional nice-to-have – it’s a strategic asset for any ambitious professional. Australia’s top agencies have the know-how to transform a CEO or executive from relatively unknown to highly visible and respected. By leveraging services like LinkedIn optimization, content creation, Digital PR & Thought Leadership and reputation management, these firms help leaders unlock new levels of influence and opportunity. And if your sights are set beyond Australia, global partners like Ohh My Brand stand ready to craft your story and broadcast it to the world. The key is to choose an agency that aligns with your goals and style, then commit to the personal branding journey. Do that, and you’ll not only boost your own career, but also bring added success to the company and people you lead – because when a leader’s personal brand shines, everyone around them benefits. 

Top 7 Personal Branding Agencies in Sydney (2025)

Posted on by Bhavik Sarkhedi

In today’s noisy digital landscape, a strong personal brand is mission-critical. Research shows that 77% of consumers say a CEO’s reputation directly affects their willingness to invest, and 70% believe that visible CEO thought leadership improves their perception of the company. Sydney’s executives, coaches and entrepreneurs are increasingly turning to specialist personal-branding partners to stand out. Below we profile seven Sydney agencies (from boutiques to established firms) that focus strictly on personal branding, each offering services like brand strategy, storytelling, visual identity, LinkedIn and website coaching, PR, and content strategy. We also spotlight two global players, Ohh My Brand and Blushush, that serve Australian clients with world-class, remote-enabled programs.

Image Group International (IGI)

Image Group International (IGI) is one of Australia’s oldest and largest personal-branding consultancies. IGI boasts 36+ years of experience and claims to be “Australia’s longest-running personal branding advisory firm.” In that time founder Jon Michail and his team have guided 7,500+ leaders and entrepreneurs across 50+ countries in building executive presence. IGI emphasizes an “inside-out” approach that blends reputation strategy, neuropsychology and executive coaching. Their signature “Authority Personal Branding” system begins with a deep Brand Clarity Audit and Reputation Strategy (defining your positioning, values, and narrative) and extends to Presence Development (visual identity, image) and Visibility Execution (digital strategy, public speaking, media presence).

Services: Personal brand audits and clarity sessions, strategy for messaging and narrative (often called a personal brand DNA), executive image and wardrobe coaching, LinkedIn and social profile optimization, digital/social content planning, website and blog content, media training and PR for personal visibility, ongoing one-on-one coaching.

Strengths: A proven track record in high-level branding (celebrated as “trusted by thousands of leaders worldwide”), led by Jon Michail (former Dior executive turned branding coach and Forbes Council member). IGI’s program is highly strategic and bespoke. They do not have cookie cutter templates, instead emphasizing authenticity, psychology, and long-term reputation capital. Clients note IGI’s ability to turn quiet expertise into authority.

Clients: C-suite executives, founders and directors, professional services experts (legal, finance, medical, political), high-profile or high-stakes leaders. In practice IGI works with anyone from senior leaders stepping into public roles to entrepreneurs preparing for investment pitches. By focusing on both substance (values and achievements) and style (visual presence, confidence), IGI helps clients get more speaking invitations, media coverage, board roles and business opportunities. IGI’s decades of experience and holistic coaching model make it a go-to for Sydney executives who want measurable results (greater visibility, credibility and impact) rather than mere cosmetic changes.

Brand New You

Brand New You is a boutique firm that built its reputation on personal-brand transformation. The cofounders (Emily and Terri) insist “people buy from people, not organisations,” and early on aimed to teach that to their clients. In fact, Brand New You says it “grew to be the number one personal branding agency in Australia and New Zealand,” focusing on strategic authenticity. Unlike big ad agencies, they emphasize a grassroots approach, building strong personal brands from the ground up before marketing them.

Services: One-on-one personal brand coaching, visual identity and style guidance, social media strategy, messaging and thought-leadership development, and internal brand-ambassador workshops. Their “Build Your Brand” program specifically helps companies strengthen the brands of their people, training and branding for executives, managers or sales teams so they become more visible and compelling.

Strengths: A highly tailored, narrative-driven process. Brand New You is known for listening deeply to each client’s story and values. The founders blend brand strategy with copywriting and design, and claim a track record of helping people in diverse industries (from universities to startups). They pride themselves on being agile and personable (a small team) and on integrating personal brand building into broader business goals.

Clients: Brand New You works with business owners, entrepreneurs, consultants and corporate teams who want to raise their professional profile. Their testimonials include CEOs of education and energy companies, insurance brokers and tech entrepreneurs. Whether it’s a government official or a founder launching a company, Brand New You targets leaders who want to leverage their personality and story in business. In short, Brand New You’s strength is in creative, people-centric branding. They excel at making established professionals relatable and authentic on platforms like LinkedIn, speaking events and media, thus making both individuals and their organisations more memorable.

Farental

Farental is a Sydney-based digital agency with a dedicated personal-branding division. Its website emphasizes that personal branding is about story and strategy, not just flashy profiles. Farental’s team, which mixes branding specialists with digital marketers, focuses on helping entrepreneurs and professionals “share their unique story” to build trust and visibility. Their approach is to combine content strategy, social media and design so that a client’s message is consistent across blogs, LinkedIn, Instagram, websites and even apps.

Services: Farental offers integrated personal-brand services, strategic storytelling and messaging development, website design and Webflow development, professional photography (especially for social and media), social content planning (LinkedIn, Instagram), SEO and digital PR, and training on networking and reputation management. They often kick off with a strategy session covering personal values and differentiation, then build content calendars and visual identities to match.

Strengths: Digital-savvy execution. Because Farental started as a web and app agency (15+ years in tech design), they have strong technical skills. They use social media analytics and SEO tools to amplify a personal brand’s reach. Clients appreciate that Farental “make sure the content you create is consistent across your social channels,” ensuring a cohesive online presence. Farental also emphasizes creativity and consistency, helping clients stand out visually and narratively.

Clients: Farental explicitly targets “businesses, influencers, coaches or anyone online wanting to share their story.” In practice that means independent consultants, startup founders, authors, real-estate agents, and small-business owners. They work with busy professionals who need an elevated LinkedIn profile, personal website or a thought-leadership blog but lack the time or skills to do it themselves. Overall, Farental is well-suited for Sydney entrepreneurs and consultants who want a digital-first personal brand, complete with website, SEO and social media strategy, executed by a marketing savvy team.

New Work Consulting (Julissa Shrewsbury)

New Work Consulting is the personal-brand practice led by Julissa Shrewsbury, a well-known leadership branding expert. Julissa describes herself as focusing on “Brand You” for executives: she works one-to-one with a small number of high-level clients (C-suite and senior leaders) and also runs corporate workshops. Her signature is a sophisticated, content-driven approach that emphasizes leadership positioning.

Services: Julissa offers in-depth personal brand profiling (defining your vision, value proposition and voice) and then translates that into communication strategy. This includes messaging frameworks, keynote/speech coaching, media training, and targeted LinkedIn optimization. Notably, she provides advanced LinkedIn strategy and networking coaching, teaching clients how to use LinkedIn not just as an online CV but as an “authoritative, approach-driven, positioned introduction.” Packages often bundle a branding profile session with a LinkedIn overhaul and a thought-leadership/content plan.

Strengths: High-touch, strategic clarity for senior leaders. Julissa is praised for “strategic clarity, emotional intelligence and practical action” in her coaching. She listens deeply and avoids one-size-fits-all solutions. Her background as a former corporate executive and branding consultant gives her credibility with executives. She is also an engaging speaker and publishes insights on leadership branding. Julissa’s work can be delivered online, making it convenient for busy Sydney leaders.

Clients: Primarily senior leaders and directors. Her typical client is a C-suite executive, board member or industry expert who wants to amplify their leadership brand. She also works with high-performing women in leadership. Geographically, Julissa’s clients come from across Australia (Sydney, Melbourne, Perth) and beyond (Singapore, UK, USA), all served via a blend of in-person and virtual sessions.

In summary, New Work Consulting offers a premium, one-on-one leadership branding service. It’s ideal for executives who need to polish their narrative, command confidence in elite circles, and use LinkedIn and speaking platforms to attract the right opportunities.

The Career Agency

While known primarily for resume writing and coaching, The Career Agency (Sydney) also offers personal branding consulting and workshops. This firm targets professionals who want to move from job-hunting to being headhunted. The focus here is on translating career credentials into a coherent personal brand for the professional market.

Services: The Career Agency provides personal brand audits, LinkedIn profile refreshes, and executive bio writing. Their personal-branding packages include workshops and one-on-one consulting where they audit your existing brand presence, identify core values and points of difference, and create your brand identity framework. This often means developing a strong online tagline, crafting a compelling narrative for recruiters and PR, and aligning career goals with outward messaging. They complement this with interview coaching and networking strategy as needed.

Strengths: A pragmatic, career-aligned approach. Because this agency specializes in career transitions, its branding services are tightly integrated with job search and corporate workshops. They teach clients how to position themselves on LinkedIn and in media to attract recruiters and clients. Founder Gillian Kelly, a former journalist, brings storytelling expertise to resume and profile writing. The Career Agency also boasts corporate clients for its workshops, indicating experience scaling personal-branding training.

Clients: Mid-to-senior professionals, managers and executives who want to raise their profile within their industry or job market. Examples include finance managers, IT directors, HR professionals and consultants. Their target is anyone looking to amplify their impact with hirers and gain visibility on LinkedIn. They also serve companies via on-site workshops on executive presence and personal branding.

In short, The Career Agency blends personal branding with career development. It’s well-suited for Sydney professionals who need to articulate their personal brand in a competitive job market, from optimizing LinkedIn to crafting a narrative that gets them noticed in their field.

Taurus Profile (Taurus Marketing – Sharon Williams)

Taurus Marketing is a veteran Australian agency (Sydney/Melbourne) best known for PR and corporate branding. Its founder Sharon Williams OAM pioneered personal branding in Australia over two decades ago. In fact, she invented the “Taurus Profile™” personal-branding process in 2004 and has since worked with hundreds of leaders. Although Taurus offers many marketing services, Sharon’s personal branding arm remains highly respected for executive image work.

Services: Taurus Profile involves structured brand profiling and a resulting strategy. Typically this includes in-depth interviews with the leader and stakeholders, identifying core brand attributes, and producing a brand profile document. They often follow this with a strategic communications plan (media relations, speaking opportunities, PR campaigns) to elevate the leader’s profile. The program may also include visual updates (headshots, style advice) and executive training.

Strengths: Sharon Williams brings high-level insight and media savvy. She was awarded the Order of Australia for her branding work. Taurus’s process is data-driven and results-oriented. Sharon reports on ROI of a personal brand in revenue and business objectives. Clients praise her no-bull, strategic and practical approach which has dramatically increased the value of their personal brand. Taurus has 30+ years’ PR background, so they can integrate personal branding with media outreach and crisis management seamlessly.

Clients: A very broad range of leaders. Taurus publishes that personal branding is essential for leaders and company directors, rising stars, C-level executives, subject experts, celebrities, executives looking for new direction, and even politicians. They have worked with sports stars (e.g. an Australian cricket legend), corporate executives, authors and public servants. In practice their typical client is a senior professional or public figure who needs to consciously manage their public image.

Taurus’s legacy in Australia makes it a go-to for leaders who want a full-service personal branding advisor. In Sydney, executives who value polished strategy and media connections often turn to Sharon Williams to shape and protect their reputation.

Rivyl
Rivyl is a fast-growing Sydney branding studio that, while not exclusively focused on personal brands, often works with entrepreneurs and executives on their personal image. Founded by designer Dain Walker, Rivyl calls itself “Australia’s leading brand accelerator.” They are known for creative visual branding and marketing strategy across industries. Notably, Rivyl’s client testimonials show they’ve handled personal branding needs for individuals as well as corporate brands.

Services
Rivyl offers end-to-end brand strategy and design. This includes naming, visual identity, logo and collateral design, brand voice/copywriting, and website development. For personal brands, they focus on high-impact visuals and messaging that convey the client’s unique identity. Their LinkedIn and social content align with the brand identity they create. They also handle photo direction and social graphics to ensure consistency.

Strengths
Highly creative and agile. Rivyl prides itself on “thought-provoking strategy” combined with “exceptionally creative outcomes.” In under 5 years they grew to a 35+ person team. They describe themselves as “ruthlessly commercial” yet wildly creative. Clients appreciate their collaborative workshops and detail-oriented approach. Importantly, a testimonial from a Sydney buyers’ agent confirms: “I recently engaged the team at Rivyl for my personal branding needs… They delivered an excellent outcome.”

Clients
Rivyl serves a mix of startups, SMEs and individuals. Industry examples include e-commerce retailers, tech platforms, beauty brands, energy firms and professional services. For personal branding specifically, their clients tend to be founders, thought leaders or executives who want a bold new look. They have created personal brands for finance CEOs, business coaches and consultants. In general, Rivyl’s clientele is entrepreneurial – people who want a distinctive, high-end brand in a B2B or lifestyle context.

In essence, Rivyl is a creative brand-design powerhouse in Sydney. They may not bill themselves solely as “personal branding,” but their skill set makes them a fit for executives who want a visually striking and memorable personal brand.

Global Personal Branding Partners (for Australian Clients)
Beyond local firms, many Sydney professionals tap international agencies that operate virtually. Two top-tier global partners are Ohh My Brand and Blushush. Both are boutique consultancies with strong personal-brand portfolios, and they collaborate with clients worldwide, including Australians, via remote strategy calls, online workshops and content creation. These agencies combine storytelling and technology to deliver full-service personal branding for tech leaders, influencers, coaches and entrepreneurs.

Ohh My Brand (Global Agency)
Ohh My Brand (OMB) is a UK/US consultancy led by Forbes-recognized strategist Bhavik Sarkhedi. Their motto is that a personal brand should “work around the clock” – meaning they consider every touchpoint of a client’s image. OMB is especially known for content-driven branding.

Services
A full suite including digital PR and thought-leadership strategy, LinkedIn reputation management, SEO consulting, website design (often on Webflow), and overarching brand strategy. They typically start by auditing a client’s existing online footprint and then align the website, social media and real-life presence into one narrative. They offer executive ghostwriting (e.g. for LinkedIn or Forbes bylines), content planning, social media training and tactical campaign management.

Strengths
Mastery of story and voice. OMB’s founder Bhavik is acclaimed for helping “founders, creators, consultants, and even Fortune 500 CEOs sound unmistakably like themselves.” The agency excels at clear, confident messaging paired with smart digital tactics. Clients highlight Bhavik’s strategic precision and his emphasis on authenticity over empty jargon. Ohh My Brand also benefits from tech-savvy SEO and PR knowledge, ensuring that clients’ brands get visibility not just on LinkedIn but in Google search and media.

Clients
Visionary entrepreneurs and executives who want to scale their influence globally. Although they are U.S./UK-based, they service clients worldwide. Customers include startup founders, SaaS leaders, consultants and business coaches who need an internationally polished brand. By working remotely via Zoom and content collaboration tools, OMB can tailor its UK/US expertise to the Australian market. In practice, Australian tech founders and consultants have engaged OMB for branding projects, appreciating the agency’s boutique attention and premium deliverables.

In short, Ohh My Brand offers Sydney clients a “digital personal branding agency” experience with an international edge. Their remote collaboration model means Australian CEOs can get a U.S./UK standard branding program without leaving Sydney.

Blushush (Global Agency)
Blushush (based in London) specializes in luxurious, design-driven personal branding – especially Webflow websites and visual branding. They bill themselves as “the studio that said no to boring,” focusing on custom digital presences that stand out. For Australian entrepreneurs who want a glamorous, next-gen online image, Blushush is a go-to partner.

Services
End-to-end creative branding with an emphasis on website execution. Core services include brand consulting, UI/UX design (often in Figma), custom Webflow development, CMS setup and rich animations. In practice they build “jaw-dropping Webflow sites and unforgettable brands” that “make you impossible to ignore” online. They handle strategy, wireframing, graphic design and copywriting in-house, then deliver a fully editable site that is both SEO friendly and highly interactive.

Strengths
Distinctive visual style and personalization. Blushush refuses templates: every element is bespoke to reflect the client’s personality. The agency’s vibe is bold and creative – they use vivid colors, custom illustrations and playful animations. Australian founders have praised their “gorgeous custom Webflow designs” and how the team “refuse to do bland” by injecting personality into every detail. They are also communicative and inclusive: clients note that Blushush treats them as part of the creative process.

Clients
Founders, creatives and executives in industries like technology, fintech, coaching, and the arts. Blushush says their typical clients are “indie founders, tech startup CEOs, and creative entrepreneurs” who are “tired of template jail.” By serving clients globally, they naturally include Australians – for example, Australian coaches or e-commerce founders looking for premium branding often fly the Blushush banner. Despite the UK base, Blushush works entirely online and can easily adapt the design sensibility to suit Aussie culture and audiences.

To Conclude

Together, Blushush and Ohh My Brand cover the two critical sides of a personal brand: the look and the voice. As one Blushush blog puts it: “Blushush is the glam squad for your site’s look and Ohh My Brand is the stylist for your brand’s voice.” 

Sydney entrepreneurs benefit by engaging these agencies as strategic partners. They bring global expertise, remote flexibility, and a track record of turning personal brands into powerful business tools. Explore how Ohh My Brand can help you build yours today!

Why Authors Make Better Personal Brand Strategists

Posted on by Bhavik Sarkhedi

Okay, to give a simple one-line answer, an author makes a better personal brand strategist because they already have the experience of marketing and branding their book and reaching out to their target readers who like to read the genre they write about. It can be anything from romance, drama, fiction, fantasy, or a thriller. They have over a lifetime of experience and have gained the knowledge of using the right strategy for not only the branding of their book as a product but also personal branding for themselves.

For authors, personal branding comes more naturally because they have to create and maintain a reputation for themselves. In the ecosystem of personal branding, where authenticity and storytelling are paramount, authors possess a unique set of skills that make them exceptionally suited to excel as personal brand strategists. The art of crafting a personal brand clarity requires more than just marketing savvy; it demands an ability to weave compelling narratives, understand human emotions, and communicate with clarity and impact. Authors, by their very nature, are masters of these skills. Through years of honing their craft, they develop an innate ability to create relevant and reverberating stories, connect with diverse audiences, and adapt their voice to suit various contexts. For people who are wondering why suddenly we have decided to talk about this topic. The reason is simple: we have a new personal branding ebook for all the people who are planning to pursue personal branding and want to learn how to build a personal brand for themselves. The book is called “Become Someone From No One.” The book is the brainchild of Sahil Gandhi and Bhavik Sarkhedi. They both share immense experience in the field of personal branding. Not to mention, they manage the webflow agency Blushush and Ohh My Brand, which is a personal branding firm.

This article explores why authors, with author storytelling in branding, expertise, emotional intelligence, and creative adaptability, are uniquely positioned to build and elevate personal brands in ways that traditional marketers may struggle to match.

The Power of Storytelling in Personal Branding

An author, no matter which subject or genre he or she has written a book about. We have to typically assume and accept the fact that they possess the art and skill of storytelling. They turn this art of storytelling into the power of storytelling, and thus everything else becomes easy for them in the personal branding domain.

At the core of every successful personal brand lies a compelling story. Whether it’s an entrepreneur sharing their journey from humble beginnings or a thought leader positioning themselves as an authority in their field, storytelling is the vehicle that makes a brand relatable and memorable. Authors are natural storytellers, trained to construct narratives that captivate and engage. They understand the structure of a good story exposition, conflict, and resolution and how to use it to evoke emotion and inspire action.

When building a personal brand using book frameworks, this skill becomes a powerful tool and assists in crafting a cohesive narrative that ties together a person’s values, experiences, and aspirations. Unlike traditional marketers who may rely on formulaic templates, authors bring originality and depth, ensuring the brand story feels authentic rather than contrived. Their ability to create narratives that resonate on a human level makes them invaluable in helping individuals stand out in a crowded digital space.

Emotional Intelligence: Connecting with Audiences

Yes, this again is a very important and rare trait that you will find most common among authors, especially with the ones who have given at least one best-selling book. Such authors have already connected with their target audience. Even if we talk about the struggling writers trying to get their first book in the market, they spend their careers delving into the complexities of human emotion, which gives them a profound understanding of how to connect with audiences. 

Writing fiction or nonfiction requires an ability to empathize with characters and readers alike, anticipating their needs, desires, and pain points. This emotional intelligence is critical in personal branding, where the goal is to forge genuine connections with an audience. Authors can translate a client’s personal experiences into a brand identity that feels relatable and trustworthy.

They know how to highlight vulnerabilities in a way that builds trust rather than weakness, and they can tailor messaging to resonate with specific demographics. For example, an author-turned-strategist might help a CEO craft a LinkedIn presence that balances professionalism with approachability, drawing on their ability to read and respond to audience emotions. This nuanced understanding of human connection sets authors apart from strategists who may prioritize metrics over meaning.

Mastery of Language and Tone

This is such a common aspect that we all know about it. What are authors if not the masters of language and tone? They make a living out of writing, and this is something they do consistently. For any author to become a personal brand strategist, the elements of personal branding through brand storytelling, such as brand message, brand voice, and brand tone, come organically to them. As we already have stated, an author works and operates like they are a personal brand. Having said that, a personal brand’s voice, whether it’s authoritative, approachable, witty, or inspirational, must be consistent across platforms, from social media posts to keynote speeches. Authors excel at finding the right tone to suit a brand’s identity and audience.

They understand how subtle shifts in word choice can alter perception, making a brand feel more relatable or aspirational as needed. For instance, an author can help a fitness coach develop a motivational tone that inspires followers without sounding overly aggressive or clichéd. Their ability to adapt language to different mediums, whether crafting a succinct social media post or a detailed blog, ensures that the brand’s message remains clear and impactful. This linguistic precision allows authors to create content that not only communicates but also captivates.

Research and World-Building Skills

Any good book that you have ever read, and I mean. So do not restrict yourself to personal branding. From fiction to fantasy, an author makes you fall in love with the book because of the detail they bring to the book and to the story. This is possible via two basic methods:

Research: Basically an author is a devoted researcher and makes sure to capture every tiny detail in their storytelling. 

World building: If not research, then the author is good at world building and creating a narrative of their own.

In both ways, they make sure they bind their audience together and weave a tale that makes them turn to the next page and never let go of the book. They know how to immerse themselves in a subject, gather relevant details, and create a believable and engaging context. In personal branding, this helps them with the ability to deeply understand a client’s industry, audience, and competitive landscape. An author can research a client’s target demographic with the same rigor they’d apply to studying a historical period, ensuring that the brand strategy for authors is grounded in data and insight.

Moreover, their world-building skills allow them to create a consistent “universe” for the brand, where every element from visuals to messaging feels cohesive. For example, an author might help a tech entrepreneur develop a brand that positions them as a visionary by aligning their content with futuristic themes and cutting-edge industry trends. This ability to synthesize research into a unified brand identity is a hallmark of an author’s strategic prowess.

Final thoughts

In the end, we also point out a few more points that bring us closer to the understanding as to why authors as personal brand strategists are better, such as adaptability across mediums, strategic thinking through narrative arcs, authenticity, resilience, creative problem solving, long-term vision, patience, and most certainly a rejection-proof mindset.

If you are also planning to become an expert in personal branding and want to really have a close look to comprehend how to build a personal brand, we would suggest you download the Personal Branding Gold Mine eBook. The amount of time and effort Bhavik Sarkhedi and Sahil Gandhi aka the “brand professor” have invested in this, we are sure that after reading this ebook, you will not require any other book by any other personal branding expert or brand strategist.

At last, we all can finally agree on one thing: that authors bring a unique blend of storytelling, emotional intelligence, linguistic mastery, and strategic thinking to the table, making them exceptional personal brand experts. Their ability to craft compelling narratives, connect with audiences on a human level, and adapt to diverse platforms sets them apart in a field where authenticity and creativity are paramount. By leveraging their research skills, resilience, and long-term vision, authors can build personal brands that are not only memorable but also widely relevant.